FAP Brand Development Manager
1 month ago
Singapore
Company descriptionFerrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Diversity StatementFerrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:The role is aimed to develop strategies for Brand(s) by developing and implementing ideas and project to significantly contribute to growing market share and competitively positioning.
Main Responsibilities:Develop brand strategies and provide insights to define the key role in defining the brand targets, sales mix, net sales, gross margin and marketing contribution as well as volumes and sales value budget
Participate in preparing key strategic plans defining volumes, P&L, activity plan
Manage advertising, promotion, research and market analysis costs
Give direction on positioning in comparison with competitors’ actions
Verify former price lists and evaluate the right product mix
Contribute to new product development (NPD) strategy development
Drive innovation through new product and strategy development
Develop the advertising strategy and managing creative agencies
Monitor the outputs related to the brand plans and participation in the definition of the promotion strategy
Supervise material development activities (e.g. execution of packaging development and new packaging / labeling projects)
Execute conventional and digital media mix planning and follow-up
Analyze results and data of tests, calculating KPIs and proposing actions
Participate in proposal, implementation (e.g. briefs) and follow-up of strategic and operational improvement projects
Be responsible for project and people management activities
University degree in Marketing or Economics
5+ years of relevant marketing experience with strong expertise in FMCG and Brand Marketing and strong emphasis on Strategic Marketing
Understanding of Asian markets in terms of consumer, culture and FMCG dynamics
Strong project management skillset, understanding of traditional and digital media, digital platforms/channels
Good analytical ability and cognitive thought, experience in data analysis and interpreting
Ability to effectively collaborate across functions and with multiple stakeholders, good team working skills
Agility and capability of adapting / multi-tasking in a fast paced and continuously changing environment
High sense of responsibility and proactivity, anticipation of issues and proposal of solutions
Excellent interpersonal and communication skills, advanced time management and organizational skills
Advanced MS office (Excel, PowerPoint) skills, SAP
Fluency in English, written and spoken
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
You will develop innovative strategies and insights thanks to an open mind and a thorough understanding of Ferrero products. Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals and a proactive approach. Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently as well as manage your team and stakeholders.
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