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Product Marketing Manager

2 months ago

Singapur, Singapore Snaphunt Full time

The Offer

  • Exposure and visibility to company Sales, Product, Finance & Market Insights Team
  • Leadership Role

The Job

  • Strategy Development and Localization: Collaborate with Asia business partners to understand market needs and develop localized go-to-market strategies. Work with global product marketing teams to localize strategies, ensuring alignment with global objectives while addressing regional nuances.
  • Market Insights and Analysis: Conduct market research to gain insights into regional trends, customer needs, and competitive landscape. Use insights to inform product messaging, value propositions, and marketing strategies.
  • Product Messaging and Value Proposition: Develop compelling product messaging that resonates with target audiences in Asia. Craft clear and impactful value propositions tailored to regional market needs.
  • Content Creation: Oversee the creation of marketing content, including product brochures, case studies, white papers, and digital assets. Ensure content is localized effectively and aligns with the overall marketing strategy.
  • Marketing Planning: Develop and implement comprehensive marketing plans that drive product awareness, demand generation, and customer engagement. Coordinate with regional teams to execute marketing initiatives and ensure on-brand messaging.
  • Go-to-Market Execution: Collaborate with downstream teams to ensure the successful execution of marketing strategies and campaigns. Monitor and manage the implementation of marketing tactics, ensuring alignment with brand guidelines and strategic objectives.
  • Cross-Functional Collaboration: Work closely with sales, product management, and customer support teams to align marketing efforts with business goals. Facilitate communication and coordination between regional and global teams to ensure seamless strategy execution.
  • Performance Measurement: Track and analyze the performance of marketing activities and campaigns. Provide regular reports and insights on effectiveness and adjust strategies as needed to optimize results. skills. Fluency in English required

The Profile

  • Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
  • 10+ years of experience in product marketing, go-to-market strategy, or a related role, with a focus on the Asia-Pacific region.
  • Proven experience in developing and executing successful marketing strategies and campaigns.
  • Strong understanding of market dynamics, customer needs, and competitive landscape in Asia.
  • Excellent skills in market research, product messaging, and content creation.
  • Ability to work cross-functionally with global and regional teams to deliver integrated marketing solutions.
  • Strong project management, communication, and analytics
  • Fluency in English required; proficiency in Japanese is highly desirable to effectively liaise with stakeholders in the region.

The Employer

Our client is an enterprise Digital & IT solutions and services company that engineers digital transformation for enterprises characterized by agility, efficiency and innovation. The Company is headquartered in Singapore with 4500+ talented employees across offices and global delivery centers in 9 countries.