Manager, Changi Rewards Marketing

Found in: Talent SG C2 - 3 weeks ago


Singapur, Singapore Changi Airport Full time

We are hiring Changi Airport is looking for a dynamic marketing manager to drive growth for Changi Rewards, the travel and retail loyalty program of Changi Airport. As part of the Rewards Marketing team, you will play a pivotal role in driving customer acquisition and visits, increasing customer engagement and spend. To excel in this role, you need to be passionate about customer-centric interactions between customers and Changi, with the aspiration to uncover new growth opportunities. If you are excited about developing a best-in-class travel and retail loyalty program like us, join us

Key Responsibilities
• Develop in-depth understanding of our members through data analysis and transform data insights into action plans to improve business performance.
• Increase brand awareness through brand refresh campaign and program, and create top of mind recall.
• Deepen engagement with different customer segments including travellers, non-travellers, airport community and premium customers. Initiatives for engagement can include launching Members Day, CR exclusive events and experiences, gamification, WeChat mini program targeting PRCs, and flash sales.
• Lead and organise Rewards exclusive events to drive footfall, sales and unique customer experiences, managing end-to-end from planning and execution to post-event analysis.
• Devise strategies and plans to convert inactive members to active members through online and offline engagements.
• Manage Changi Rewards EDM marketing calendar and responsible for email contents marketing for Changi Rewards monthly statements and CR-led campaigns with agency.
• Business partner to BUs and coordinate on their CR EDM needs; collaborate with stakeholders to implement data-led marketing initiatives to drive footfall and spend amongst our members.
• Focus on customer segmentations, customer journeys and customer lifecycle management, and leverage on marketing automation tools to carry out customer lifecycle marketing.
• Involved in marketing ops to support campaign management and execution on CRM loyalty program.
• Drive effective and personalised digital engagement with members through various communication channels such as eDM, SMS, website, in-app, social media and other onsite or digital touchpoints.
• Analyze and track loyalty marketing performance, dashboard reporting, optimize marketing ROI and provide recommendations to drive growth.
• Support marketing partnerships to drive alternative revenue for Changi Rewards.
• Provide business requirements to Product Development team to translate business needs into development of new features for a better customer experience.


Key Performance Measurements
• Brand Heath Index
• Customer visits
• Customer engagement rate
• Spend per member
• Penetration rate for active membersx

Requirements
• Good degree with 8-10 years of experience in loyalty marketing or digital marketing
• Demonstrated success in customer relationship management or customer lifecycle management, from acquisition, engagement, conversion to retention. New revenue generation will be a strong plus.
• Data-driven with strong analytical skills and business acumen, with keen interest to transform insights into growth opportunities.
• Experience in hyper-personalisation campaigns across different customer segments and journeys through different channels.
• Innovative, independent and self-driven individual who is a team player and agile to changes.
• Ability to manage multiple stakeholders and partners, cross-collaborate and multi-task.
• Excellent communications with both creative and analytical mindset.
• Advanced in MS Office (Excel and Powerpoint), experience in Business Intelligence tools (eg Microstrategy, Tableau, Power BI, Google Analytics) and customer engagement platforms (eg Braze, Session M, Adobe Experience Cloud) highly desirable.


  • Senior Associate, Changi Rewards Marketing

    Found in: Talent SG C2 - 3 weeks ago


    Singapur, Singapore Changi Airport Full time

    We are hiring! Changi Rewards, the travel and retail loyalty program of Changi Airport is looking for a marketing senior associate. As part of the Rewards Marketing team, you will be responsible in driving customer acquisition and visits, increasing customer engagement and spend.  The successful candidate will be accountable for the day-to-day...

  • Assistant Manager/Manager, Sales

    Found in: Talent SG C2 - 1 week ago


    Singapur, Singapore Changi Airport Full time

    Changi Airport Group is looking for a dynamic and experienced Assistant Manager/Manager, Sales & Marketing to join our Airport Community (Non-Traveller) Team. The successful candidate will play a pivotal role in managing the end-to-end staff customer lifecycle, focusing on customer acquisition, value extraction and retention strategies. This position offers...


  • Singapur, Singapore Changi Airport Full time

    Join our dynamic team at AOS’ Changi Precinct as you lead the charge in marketing, strategic market development, and innovation. You'll be responsible for marketing and crafting new experiences to cement Changi Airport's position as a world-class air hub, attracting and engaging both travellers and locals. We are seeking a leader who will: Develop and...

  • Manager, Marketing Data Analyst

    Found in: Talent SG C2 - 3 weeks ago


    Singapur, Singapore Changi Airport Full time

    An exciting opportunity is waiting for you in the newly set up Centre of Excellence (COE) Marketing Experimentation & Personalization team in Changi Airport Group. Our team supports the various marketing units in the area of MarTech and MarOps with the aim to drive more data driven and personalized marketing campaigns. You will be responsible for the...

  • Senior Associate, Airside Management

    Found in: Talent SG C2 - 1 week ago


    Singapur, Singapore Changi Airport Full time

    You would be responsible for envisioning and working closely with our airport partners and internal stakeholders to transform the work place at Changi Airside. This includes introducing or enhancing facilities and amenities (e.g. cafes, staff lounges) and implementing appreciation initiatives for the airside workforce. The candidate will also be required to...

  • Manager, Rewards

    Found in: Talent SG C2 - 2 weeks ago


    Singapur, Singapore Ascott International Management (2001) Pte Ltd Full time

    Job Description We are seeking a talented and experienced Rewards Manager to join our dynamic Human Resources team based in Singapore. The Rewards Manager will be responsible for developing, implementing, and managing innovative reward programs and strategies that attract, motivate, and retain top talent across the organization. Reporting to the Assistant...

  • Manager / Assistant Manager, Operations Policy

    Found in: Talent SG C2 - 3 days ago


    Singapur, Singapore Changi Airport Full time

    We are looking for talented, analytical, and motivated individuals to drive CAG’s strategic policies for key operational markets at Changi, as part of CAG’s Airport Operations Policy team. You will be responsible for Changi Airport Group’s policies for overseeing our most critical operational partners. In the course of your work, you will develop...

  • Marketing Manager

    Found in: Talent SG C2 - 1 week ago


    Singapur, Singapore Changi Airport Full time

    Changi Airport Group is looking for an experienced Sales and Marketing Manager to transform and accelerate the growth of our travel retail business.  As part of the Advertising, Marketing and Promotions teams within the Airside Concessions Division, you will play a pivotal role in driving concession sales through various omnichannel sales and marketing...

  • Manager, Passenger Development

    Found in: Talent SG C2 - 1 week ago


    Singapur, Singapore Changi Airport Full time

    You will be part of the team responsible for increasing passenger traffic to and through Changi Airport, with the objective of enhancing Changi Airport’s attractiveness as the air hub of choice in the region. Specifically, an integral part of Changi Airport’s aviation business requires the passenger development team to work closely with existing and...

  • Senior Manager/ Manager, Contracts

    Found in: Talent SG C2 - 1 week ago


    Singapur, Singapore Changi Airport Full time

    MEP Candidate Changi Airport Group is part of the inter-agency team developing Changi East, which encompasses Changi Airport’s future Terminal 5. Changi Airport Group welcomes you to join us today as part of the team helping to shape Singapore's aviation future. You will support the cost management functions and pre and post contract...

  • Senior Associate

    Found in: Talent SG C2 - 3 weeks ago


    Singapur, Singapore Changi Airport Full time

    The Landside Concessions Division is responsible for the planning and development of the shopping and dining offerings at the public areas of Changi Airport’s Terminals 1 to 4. The Division is also responsible for anchoring Changi Airport’s positioning as a destination for families through its wide range of retail and dining offerings as well as...

  • Rewards Manager, Ikano Retail

    Found in: Talent SG C2 - 1 week ago


    Singapur, Singapore Ikea Full time

    Job description About the job You will be a strong contributor to the Rewards function by being a subject matter expert and oversees the areas of compensation, benefits, mobility, and recognition across Ikano Retail. This role will be reporting to the Head of Reward, Ikano Retail.  Your assignment Contribute to the development of overall...

  • Rewards Manager, Ikano Retail

    Found in: Talent SG C2 - 1 week ago


    Singapur, Singapore Ikano-Retail Full time

    Job DescriptionAbout the jobYou will be a strong contributor to the Rewards function by being a subject matter expert and oversees the areas of compensation, benefits, mobility, and recognition across Ikano Retail. This role will be reporting to the Head of Reward, Ikano Retail. Your assignmentContribute to the development of overall rewards...

  • Management Trainee

    Found in: Whatjobs SG C2 - 2 weeks ago


    Singapur, Singapore SMV Marketing Group Full time

    Explore our vibrant team of sales and marketing! Are you a motivated person seeking possibilities for a rewarding career? We desire you! We are expanding our team and looking for passionate people to join us in reshaping the landscape of sales and marketing. What we do: Build a strong brand for our clients Promote face-to-face marketing on a variety of...

  • Senior Associate, Content Creator

    Found in: Talent SG C2 - 1 week ago


    Singapur, Singapore Changi Airport Full time

    The social media team uses these channels to tell stories about the people and what’s new at Changi Airport, the retail and dining scene and what makes Changi such a well-liked airport by travellers around the world. You will have the opportunity to create a wide range of content across different genres for different audience segments on different social...

  • Global Total Rewards Manager

    Found in: Talent SG C2 - 2 weeks ago


    Singapur, Singapore The Edge Partnership Full time

    Key responsibilities Contribute to building Total Rewards policy infrastructure including design and implementation of compensation and benefit programs and practices Drive and coordinate Total Rewards processes like the annual compensation review cycle, benefits introduction and implementation Implement and manage global market benchmarking data...


  • Singapur, Singapore Changi Airport Full time

    You will develop and review mid to long-term policies and spearhead the implementation of initiatives to enhance operational efficiency and safety for operations at Changi Airport’s aircraft stands, particularly in areas of ground handling operations, groundhandling safety oversight and apron operations. You will work closely with the CAG operations shift...

  • Manager, Landside Concessions

    Found in: Talent SG C2 - 1 week ago


    Singapur, Singapore Changi Airport Full time

    We are looking for motivated individuals to help enhance the competitiveness of Changi Airport’s retail and service businesses. You will play an important role in supporting retail leasing, retail planning, management of leased spaces, tenant relationship and operations management, service performance analysis, operations policy formulations as well as...

  • Assistant Manager

    Found in: Talent SG C2 - 1 week ago


    Singapur, Singapore Changi Airport Full time

    We are looking for motivated and analytical individuals who play an important role in enhancing Changi Airport's operational performance in safety, capacity and efficiency. Your role requires you to have in-depth knowledge of airfield and flow to manage airside operations at Changi Airport. To ensure a high-performing airside operation, you will be the...


  • Singapur, Singapore Changi Airport Full time

    The successful candidate will join the Integrated Customer Care (ICC) unit under the Customer Experience team . The ICC section works closely with internal and external stakeholders to manage the various frontline workforce programmes that drives Customer Experience (CX) excellence through innovative, transformative, and intimate experiences. Job...