Brand & Strategy consultant

Found in: Talent SG C2 - 3 weeks ago

Singapur, Singapore Fifth Ring Full time

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Brand & Strategy consultant

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Brand & Strategy consultant

We're hiring: Brand & Strategy consultant

Based in our Singapore office.

The marketing director is responsible for the strategic planning and delivery of marketing and brand management activities for Fifth Ring globally and regionally. The individual will partner with internal stakeholders on the execution of various marketing deliverables. Responsibilities will also include strategic involvement in the business development and reputation management process to support the elevation of credentials of the company.

Interested? and show us what you can do.

Responsibilities

The Ideal Candidate

You think like a strategist, create like an artist and act like a pro You can carry a senior team, assimilate lots of data, inspire creative solutions and enable lasting brand impact You have exceptional customer and stakeholder relationship management skills and can manage, develop and grow client relationships You have well developed theoretical, commercial and financial skills

Responsibilities

Supporting and enabling the client to achieve its strategic goals Being a gatekeeper of Fifth Ring’s Brand & Strategy (B&S) quality Conducting qualitative and quantitative research and analysis to identify prospective brand positioning traits in the context of market trends, opportunities, and challenges Facilitating significant brand strategy sessions with client leadership to obtain relevant information and build consensus and support Working very closely with B&S and Creative colleagues to:Develop and present unique and original insight that succinctly defines the client’s business / brandCraft brand architecture, positioning and differentiation strategiesWrite compelling brand narrativesCreate brand guidelines that define the client’s voice both online and offline Supporting or leading in B&S presentation sessions Being a robust defender of the agency’s values, people and commercial interests Values Daring to be different
 We are driven by creativity. We share our ideas and give and take feedback freely, knowing that constructive criticism leads us to stronger solutions. Aspiring to greatness
 We thrive on challenges, overcoming all obstacles to produce the best results possible. We celebrate our successes and accept and learn from our mistakes. Mastering our subject
 We immerse ourselves in our clients' industries and our own profession so that we can deliver true insight. We know that our knowledge will never be complete but can always be greater. Inspiring each other
 We overcome geographical and departmental divides to work as a single team. We develop and grow together through our enthusiasm, hard work and generosity of spirit. Act with integrity
 We say what we do and do what we say. We carefully balance the interest of clients, colleagues and our company to ensure optimum results for all. The Skills Required

Essential:

At least 5 years of experience as a Brand Strategist or in a similar role developing branding and marketing strategies for clients

Proficient B2B marketing communications, with experience preferably from an agency setting

Portfolio of brand-building projects, ideally for B2B clients

Presentation skills experience, both written and in person as well as executive facilitation skills

A proven consultancy headset: a deep interest in data gathering, interpretation, analysis and presentation, at all levels

A visibility capability: the skills to turn raw data into meaningful insights, whether written, verbal or other, complete with supporting evidence

A creative bent: the imagination and skills to draft briefs that wholly and accurately reflect the agreed positioning to get the very best out of the creative teams, …

… together with the professional need / desire to see the thinking become visible

Effective customer and stakeholder relationship management skills, including active listening, meticulous attention to detail, troubleshooting and proactively management of relationships

Willingness to serve as an ambassador for the Fifth Ring business and be visible within the geography they work and internationally as appropriate

An ability to manage, develop and grow client relationships, based on the “Trusted Advisor” status for the purpose of retention and growth of the client base

A thorough knowledge of the digital landscape and the relationship between “building brands” and “selling stuff”

A commitment to adhere to predictable delivery schedules

The confident ability to respectfully challenge both clients and colleagues when necessary, maintain composure under adversity and exercise independent and fair consensus-building skills when conflict arises

Strong written and verbal English communication skills

Bachelors’ Degree qualified (ideally in strategy, communications, public relations, marketing communications, business management, psychology or a related subject)

Masters’ Degree qualified, in associated fields

Desirable:

Commercial / financial skills, including agreement negotiation and fiscal prudence

Project management experience

Content marketing experience

Relevant target industry knowledge, including but not limited to energy, technology, and manufacturing

Agency experience

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