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Head of Data Product and Monetisation

2 months ago

Singapur, Singapore FWD Life Insurance Corporation Full time

About FWD Group

FWD Group is a pan-Asian life insurance business with more than 11 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. FWD reached its 10-year anniversary in 2023. The company is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance. Visit

PURPOSE

In recent years, AI has emerged as a transformative force in various sectors. How quickly embrace and adopt both Analytical AI and Generative AI becomes very critical to change the way feel about insurance.

Enable FWD to be the best in class AI product leader to change the way feel about insurance, the role is responsible for setting enterprise-wide new Analytical AI + Generative AI Copilot Applications to deliver 10x business growth and significantly improve employee productivity.

Drive group wide data literacy and transformation to embed AI everywhere along customer, distribution and employee journey

To support Customer Central Strategy, deploy best in call CRM strategy and solution across different BUs

KEY ACCOUNTABILITIES

Define new business model strategy, process and AI applications by using both generative AI and analytical AI

Drive Smart Insurance Monetization to increase new VNB, improve customer experience and achieve operational excellence.

Design, Develop and Deploy Best in Class AI Applications and Products

Work with Group Strategy and BU to define VNB target for data monetization

Drive Data Monetization execution by providing Subject Matter Expert recommendation and campaign design

Set up new business growth practice by using data partnership for effective customer acquisition and up sell and cross sell

Lead senior management, comprising resources from the business and functional areas, and IT business and operations functions, to achieve their objectives; resolve issues escalated from digital, data and AI governance representatives of the various business and functional areas.

Coordinate external data sources to eliminate redundancy and streamline the expense related to those services.

Drive country best practice sharing

Drive Data and AI skill training and enablement

Responsible for group Customer Relationship Management Strategy, solution, deployment and monetization

Execution of data-driven targeted campaigns via multiple channels to achieve revenue targets.

Promote and drive use of AI models to identify micro segments, social networks, propensity to buy and Lapse prevention, etc.

Promote and drive use of SFMC in TH, PH, VN, HK and MY

Expand Salesforce Financial Cloud to new markets

Drive leads management strategy and implementation

QUALIFICATIONS / EXPERIENCE

Bachelors or Masters in Computer Science, MBA, Engineering, Information Management or related fields

15+ years of experience in a major financial or consultant organization, with large-scale data partnership, data monetization, customer relationship management, data product, AI application or digital marketing experience.

At least 5 years in a management role, with board level change or transformation leadership experience.

At least 5 years data product, data partnership and data monetization implementation experience

KNOWLEDGE & TECHNICAL SKILLS

Knowledge of Data Partnership contracting, strategy, process, technology and execution

Knowledge of Customer Relationship Management

Knowledge AI Lifecycle and Modelling as well as AI evaluation and insights

Data product design, development and deployement

Experienced in through the funnel B2C data-driven marketing

Strong grasp and in-depth knowledge of current digital marketing tools and strategies

Excellent communication and presentation skills especially to senior management

Ability to create great presentations with strong narratives

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