Mindshare | Data Analytics Manager

7 months ago

Singapur, Singapore Mindshare Full time

Overview of the Job

We are currently looking for a Data Analytics Manager, to join the Mindshare Regional team.

The Data Analytics Manager will be responsible for data-driven analytics solutions and working with respective account teams to drive performance in delivering marketing and campaign objectives.

This person will be focused on developing and delivering reporting, insights and analytics solutions across a key global account that we have won recently. The manager will also play a supportive role to the client lead across advanced analytics projects, whilst providing training & development for executive level team members.

They should have excellent communication skills, strong project management skills, stakeholder management experience and an eye for process iteration with a focus on delivering high levels of service for client success.

In addition, as a member of the regional team based in Singapore, you will be guiding market teams, through the delivery of training & enablement plans, coordinating regional technology project rollouts, and being an escalation point for market support.

Reporting of the role

This role reports to the Director

3 best things about the job:

Be a member of a high performing team focused on technology, data, partners and platforms, a key strategic growth area for GroupM and WPP. Work in an environment that promotes freedom, flexibility, empowerment and diverse working styles to solve real business problems. The opportunity to learn and collaborate with a wide range of stakeholders across Mindshare and its business units in APAC.

Responsibilities of the role:

Develop and execute Regional Data Integration Frameworks that combine multiple sources of data to provide a holistic understanding & reporting of what levers can to be used to drive marketing & digital execution. Work closely with Activation & AdOps teams on naming conventions, data organization and creating processes for the team to harmonize multi-platform data for quick access & analysis. Provide advanced analytics reports utilising respective tools (ad servers, web analytics platforms, clean rooms), to be used for optimisation purposes. Deliver audience-based strategies (e.g. rules based segmentation) for media activation. Create custom data-driven attribution models for digital campaigns. Develop client advanced omni-channel measurement solutions such as cross-device, offline to online, cross channel etc Design & setup A/B tests for implementation with the respective buying teams. Contribute actional insights for post campaign analysis reports for clients. Manage project timelines and deliverable schedules, communicate with stakeholders & raise issues with respective leads as required. Provide training & support to executives in their responsibilities and developing new capabilities for their growth. Any other ad-hoc projects or tasks relevant to the position. Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimisation and reporting processes.

Measures of Success –

In 3 months: Thorough understanding of the Mindshare Data & Tech processes and commenced utilizing them in their day-to-day tasks & projectsDeveloped strong working relationships with team members and relevant stakeholders In 6 months: Gained any outstanding accreditation/certifications of relevant technologies utilised within the Mindshare Data & Tech teamCommenced supporting Mindshare leadership teams and identified opportunities to add value with our Reporting & Analytics services In 12 months: Delivered advanced analytics projects across a number of key client campaignsBuilt comprehensive models that have resulted in improved ROAS across Mindshare buying activity or client campaigns

What you will need:

Bachelor’s or Graduate Degree in in a relevant quantitative field (Statistics, Engineering, Computer Science, Economics or Analytics preferred) 5 years of related work experience in the field of marketing analytics, reporting, data management and/or technology. Ideally have experience in people management Thorough understanding of online marketing (social, programmatic, search) & digital media metrics. Proven ability to extract insights from data and present findings. Advanced dashboard/ visualisation capabilities (eg. Tableau, Datorama, PowerBI) Strong SQL experience, having worked with at least one of the major DBMS (SQLServer, MySQL or Postgres Exposure to Front-end web development (HTML, CSS) and/or web API development (PHP, Java, C#, Python, cURL) Demonstrated capabilities working with media data within ad servers (CM360, Sizmek) DSP’s (DV360, TTD) and clean rooms (ADH preferred) Accreditations/Experience utilising web (eg GA360, AA) & App analytics (eg Firebase, Appsflyer, Kochava) platforms Highly organised, detail orientated, QA-focused with demonstrated project management capabilities Flexibility to work in a cross-functional team but also have the initiative to problem solve independently The following will be highly regarded: Advanced analytical skills across multiple statistical tools & methods Working knowledge cloud computing services for Analytics, preferably GCP (e.g. BigQuery, AutoML Tables) Intermediate to advanced Python including Python packages for Data Analysis Comfortable with direct client & partner engagement

Team Structure 

You will operate in a matrix structure where you will work with strategy & implementation teams and lead conversations across consumer funnel, audience segmentation, rolling up data to deliver insights to the team to action the data leveraged insights you can draw out.

About Mindshare:

Mindshare is a media services company that accelerates for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. You can check out some of our people’s stories on or or hear about the company in their own words . Mindshare is part of GroupM, the world’s leading media investment company, and WPP, the world’s largest advertising holding group.

At Mindshare and GroupM, we are Open, Optimistic, and Extraordinary. Open. We cultivate trust by taking ownership and accountability, and we empathetically and intelligently balance people and client experience in everything we do.  Optimistic. We mobilize the enterprise, driving our vision forward, and we champion growth and career development so we can all thrive.  Extraordinary. We harness our shared capabilities to inspire transformational creativity, and lead collectively to deliver a seamless client and colleague experience. GroupM is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.Discover more about GroupM at 
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn – About GroupM Singapore: 

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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