Experience Insights Data Scientist
1 month ago
Job Description
The Customer Lifecycle Management (CLM) team at StarHub leverages advanced data analytics and NLP techniques to understand, enhance, and optimise the customer journey. From acquisition to retention, the team employs cutting-edge strategies to ensure unparalleled customer experiences. Integrating data science, business intelligence, customer insights, NPS, digital analytics the CLM team aligns StarHub's offerings with customer needs, fostering loyalty, satisfaction, and growth.
The Experience Insights Data Scientist plays a pivotal role in advancing data-driven initiatives within the CLM team at StarHub. This role focuses on employing advanced analytics, machine learning models, and predictive analytics to improve NPS scores across all touchpoints. By analysing large datasets, the Data Scientist uncovers insights, forecasts trends, and identifies patterns that inform strategic decisions and operational improvements. This role is crucial for enhancing the customer journey through sophisticated data analysis and modeling, driving significant business impact.
Key Accountabilities
Use SQL to collect data from various sources and clean it to ensure accuracy and readiness for analysis Apply machine learning and statistical modeling to analyse complex datasets, uncovering insights that drive strategic decisions Develop predictive models to forecast NPS trends and identify key drivers of customer satisfaction Design and deploy data products (e.g., automated reporting tools, dashboards) that provide actionable insights to business stakeholders Collaborating with different teams to streamline operational processes that impact the customer journey, aiming to enhance overall NPS score Engage with business units to understand their specific data needs, creates valuable insights, and translate these into actionable business activities
Qualifications
Education Level
Bachelor's degree in Computer Science, Statistics, Data Science, or a related field. Master’s degree (preferred) in Data Science or a related field
Required Experience and Knowledge
Professional Qualification / Certification Requirements
Preferred certifications include Certified Data Scientist, Tableau Desktop Associate or Professional, Python/R programming certifications
Job-Specific Technical Skills
Behavioural Skills
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