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Product Marketing Manager

3 months ago

Singapur, Singapore LotusFlare Full time

Responsibilities

Manage and deploy the digital advertising budget across all our digital marketing channels (e.g. Facebook Ads, multi-platform Google Ads campaigns i.e. Search, Video, App, Display) Track and Analyze the performance of all marketing programs (including ad spend) to identify the best opportunities for optimization, regularly iterate to maximize performance, and provide data-backed insights to optimize future campaigns and find new opportunity areas Drive the GTM strategy for Nomad’s travel brand and various features. Develop personas, messaging and positioning, and align this with the Growth PM’s growth initiatives including content, promotions, campaigns, partnerships to achieve business priorities Execute and track program deliverables, milestones, action items, dependencies, risks, and mitigation plans Partnership outreach for GTM partnerships in the travel space - such as airlines, hotels, OTAs, attractions and F&B Review and enhance the Social Media strategy for Nomad, maintaining consistent messaging and brand personality across our main channels (IG, TikTok, FB) Create and maintain a marketing calendar. Review creative materials including video animation, illustrations, etc. Market research to review international travel patterns, eSIM and smartphone trends.

Requirements

4-5 years of experience in product marketing and digital advertising, particularly on the various Google Ads channels (Search, Display, Video etc), and the various Meta Ads channels (Instagram, Facebook). TikTok Advertising experience is a plus Focus on social / travel / leisure / hospitality companies a plus, as is experience with KOLs / influencers and SEO content generation Bachelor’s in marketing related / social media related fields a plus but not required Excellent spoken English - able to wield language skillfully to match a specified tone of voice and brand-led strategic messaging in, for example, copy-writing Excellent organizational skills (keen planner, good at managing projects, attention to detail, and able to keep on top of a busy content calendar) Strong business analytical skills with a data-driven mindset to managing metrics Able to take ownership of initiatives and execute on ideas quickly, especially in environments where there are no “right answers”; love working in a startup environment and building things from 0 to 1 Able to work in a remote, distributed team

What we can offer

Build toward a unique and fun mission to make travel a joy rather than a hurdle  Work with an international, A-class team you can learn and grow with Remote work setting and truly flexible working hours Competitive compensation package Dedicated learning fund to help you develop your career trajectory