Marketing Manager
2 weeks ago
The company
Based in Saint-Imier in Switzerland since , the watchmaking company Longines wields expertise steeped in tradition, elegance and performance. With generations of experience as official timekeeper of world championships, and as partner of international sports federations, Longines has built strong and long-lasting relationships in the world of sport over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the worlds leading watch manufacturer. The Longines brand, with its winged hourglass emblem, is established in over countries.
Job description
THE ROLE
Reporting to the Brand head, we are currently looking for a Marketing Manager who will be leading and responsible for all the marketing efforts in Singapore. The ideal candidate would have a proven track record in developing, executing marketing strategies that enhance brand awareness, drive customer engagement, and contributing to the overall success of the brand.
RESPONSIBILITIES
Advertising
Plan and execute media plan within given budget
Negotiate for prime pagination, rates and returns
Prepare ad materials according to HQs guidelines
Monitor the effectiveness of advertising campaigns
Public Relations
Roll out and follow-up on press releases to ensure maximum coverage in all media
Coordinate photoshoots and arrange regular meetings with media and bloggers to present new products
Collate and compile monthly press clippings
Compile and maintain database of media and bloggers
Events
Plan and execute product launches/ campaigns within given budget and timeline
Liaise with third-parties vendors and suppliers
Overall project management/ operations coordination
Analyze the events success and prepare post-event reports
Boutique/ Shop-In-Shop (SIS) promotions
Work with boutique and sales team to devise boutique/SIS promotions to generate sales
Coordinate with landlord and retailers to roll-out successful boutique/ SIS communications/ promotions
Liaise with third-party vendors for communication materials and gifts-with-purchases etc
Customer relationship management (CRM) through engagement and retention programme
Basic Merchandising
Conceptualize window displays in relations to marketing campaigns
Prepare POS materials for boutiques/SIS
Liaise with contractors for store renovations
Assist with boutique/SIS set-ups
Others
Process invoices and prepare marketing expenses report accurately and timely
Perform market research for competitors analysis
Prepare ad-hoc marketing presentations to HQ/ third-parties
Profile
EXPERIENCE
Minimum 3 - 5 years of marketing experience with good products and their distribution knowledge. Industry experience in the watches is an advantage.
Professional requirements
Customer and results oriented.
Flexible, autonomous, organized and proactive
Ability to create strong relationships and build consensus.
Excellent organizational skills and ability to multi-task
Bachelors Degree in Marketing, Business, or a related field.
Languages
English
Contact
Interested applicants may apply directly to us with your CV and expectations
Boon Leat Terrace 2Singapore (Central Singapore)
Singapore
Company address
The Swatch Group S.E.A. (S) Pte Ltd
No. 2 Boon Leat Terrace #06-01
04 Harbourside Building 2
Singapore
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