Marketing Manager

3 weeks ago


Singapur, Singapore Abbott Full time

At Abbott, we believe people with diabetes should have the freedom to enjoy active lives. That’s why we’re focused on helping people with diabetes manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

PRIMARY FUNCTION:

Strategic development and execution of marketing plans and tactics for FreeStyle Libre to drive market penetration and accelerate profitable sales growth. Drive brand awareness and adoption via multi-channel marketing, including healthcare professionals, direct-to-consumer and community activations. Establish and maintain robust marketing processes to drive seamless execution and a measurement culture to track progress and effectiveness.

MAIN / MAJOR RESPONSIBILITIES

Develop and implement annual business plans to achieve business targets Plan and execute marketing activities flawlessly, working closely with cross-functional teams and partners Localize the global brand campaigns when necessary and execute 360 across all relevant channels HCPs, consumer, e-commerce, CRM and retail Develop and implement 360-communication plan with traditional and digital media and other consumer touchpoints, working with local media agencies, country manager, distributors and sales teams Track and articulate market performance, trends (e.g., digital media, social listening, competitive tracking, medical, regulatory, technological, social, environmental, and legal). and identify their impact on the business to influence business strategy, identify future risks and opportunities and ensure the business is delivering upon its growth targets. Demonstrate excellent project management skills Work collaboratively with Area and local cross functional teams to execute marketing initiatives with success, as well as identify further opportunities for Freestyle Libre. Analyze ROI of advertising and promotional investments to optimize the mix Monitor brand performance and marketing budget to ensure it meets KPIs on sales and profitability Build rapport & work closely with KOLs to drive brand awareness, preference and advocacy Execute field activities such as road shows, product training and symposiums to create product awareness among health professionals and public Ensure that all business activities are conducted in accordance with Abbott Code of Ethics and local government laws.

SUPERVISORY/MANAGEMENT RESPONSIBILITIES IF APPLICABLE

One direct report

MINIMUM BACKGROUND / EXPERIENCE REQUIRED

A basic degree in business studies, marketing, or any sciences 6+ years of consumer marketing management experience gained at a country, regional or global level of an MNC; experience in HCP marketing will be an added advantage Preferably in the pharmaceutical and/or FMCG Health or OTC /medical device industry Knowledge & experience in diabetes category will be advantageous Versatile, result-oriented, energetic / dynamic personality & passionate about branding Innovative & resourceful person that thinks out of the box to deliver creative and cost-effective branding strategies An excellent communicator, both verbally & in writing Intimate knowledge of marketing mix tools and application know-how In-depth understanding of the workings of strategic & operational marketing, business planning & current healthcare marketing best practices Organizational skills & operational rigor to ensure effective execution of plans Achieve Plan sales and margin Achieve new users and retention targets
  • Management Trainee

    4 weeks ago


    Singapur, Singapore SMV Marketing Group Full time

    Explore our vibrant team of sales and marketing! Are you a motivated person seeking possibilities for a rewarding career? We desire you! We are expanding our team and looking for passionate people to join us in reshaping the landscape of sales and marketing. What we do: Build a strong brand for our clients Promote face-to-face marketing on a variety of...

  • Singporean Only

    4 weeks ago


    Singapur, Singapore SMV Marketing Group Full time

    Looking for a marketing experience? Looking for a career switch? This is your opportunity! We aim to cultivate and develop you an always-improving mindset which allows you to be equipped with marketing skills. If you are looking to develop yourself and take on leadership roles in your future career, we are here for you! What your day to day looks like...

  • Marketing Trainee

    4 weeks ago


    Singapur, Singapore SMV Marketing Group Full time

    Just graduated? Looking for a marketing experience? Looking for a career switch? This is your opportunity! We aim to cultivate and develop you an always-improving mindset which allows you to be equipped with marketing skills. If you are looking to develop yourself and take on leadership roles in your future career, we are here for you! What your day to...


  • Singapur, Singapore Anemo Marketing Solutions Full time

    We are one of the leading sales and marketing company in its’ industry. We help our clients by creating brand awareness and increasing their revenue. Responsibilities * Acquire new clients and maintain existing customers * Maintain and achieve customer satisfaction * Efficiently fielding and qualifying interest from lead generation * Prepare quotations...


  • Singapur, Singapore Ascension Marketing Full time

    We uphold the standards of outstanding performance and provide one of the best guidance and coaching systems to enhance our people with the right mindset and skillset. Our passion: To develop people to be a better version of themselves Our Mission: 1. Excellent customer service and customer acquisition 2. Brand enhancement of our reputable clients and...

  • Marketing Manager

    3 weeks ago


    Singapur, Singapore LEXBUILD WHEELS & RAIL PTE. LTD. Full time

    Roles & ResponsibilitiesJob Description• Planning, developing, and directing multiple avenues of marketing strategies to drive sales.• Leading and training teams of Marketing Associates• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints• Analysing customer feedback and campaign performance•...

  • Marketing manager

    4 weeks ago


    Singapur, Singapore Panasonic Connect Asia Full time

    Job description Responsibilities: •Manage a team handling product marketing and regional marketing of AV and broadcast products (B2B) •Conduct market research for sales strategy development (Regional) •Building and maintaining a CRM database •Plan for exhibitions •Initiate dealer engagement program •Management of periodic e-mailer...

  • Marketing Manager

    3 weeks ago


    Singapur, Singapore Utrust immigration pte ltd Full time

    Position Overview: We are looking for a proactive and results-driven Marketing Manager to oversee all aspects of our marketing strategies and campaigns. The ideal candidate will be passionate about driving growth, engaging with our target audience, and enhancing our brand presence. Responsibilities: Develop and implement comprehensive marketing...

  • Marketing Manager

    3 weeks ago


    Singapur, Singapore MDPI Full time

    As the Marketing Manager for MDPI Singapore, you will take charge of spearheading marketing endeavours not only within Singapore but also across the Asia-Pacific region, with the main goal of solidifying MDPI's position as the world’s largest open-access academic publisher. Your role necessitates the maintenance of a professional image, consistently...

  • Marketing Manager

    3 weeks ago


    Singapur, Singapore Wearnes Automotive Pte Ltd Full time

    Responsibilities Oversee overall marketing strategies, product launches and budget management Develop and implement integrated marketing campaigns in collaboration with different stakeholders to meet business objectives Monitor weekly leads generation and drive showroom traffic and test rides Develop creative digital campaigns to reach out to prospective...

  • Marketing Manager

    3 weeks ago


    Singapur, Singapore Utrust immigration pte ltd Full time

    Position Overview: We are looking for a proactive and results-driven Marketing Manager to oversee all aspects of our marketing strategies and campaigns. The ideal candidate will be passionate about driving growth, engaging with our target audience, and enhancing our brand presence. Responsibilities: Develop and implement comprehensive marketing...

  • Marketing Manager

    3 weeks ago


    Singapur, Singapore Changi Airport Full time

    Changi Airport Group is looking for an experienced Sales and Marketing Manager to transform and accelerate the growth of our travel retail business.  As part of the Advertising, Marketing and Promotions teams within the Airside Concessions Division, you will play a pivotal role in driving concession sales through various omnichannel sales and marketing...

  • No Exp Required

    3 weeks ago


    Singapur, Singapore Prestige Marketing Org. Full time

    Just Graduated / ORD? Looking for a Progressive career opportunity? Not sure what's next? ❗️YOU ARE THE PERFECT FIT FOR US❗️ - 1-1 Mentorship and Training provided - No experience required Job Description: - Be involved in events & roadshows of client's marketing campaigns!! - Face-to-face interactions - Simple Presentation Requirements: -...


  • Singapur, Singapore Maneuver Marketing Pte Ltd Full time

    About Us:Maneuver Marketing is dedicated to building, operating and scaling brands. In 5 years, we grew our own health and wellness brand from $0 to USD$150M+ in annual revenue, serving more than 2,000,000 customers worldwide. Our brand’s success is driven by our commitment to providing high-quality health products. This result has brought us recognition...


  • Singapur, Singapore Ascott International Management Pte Ltd Full time

    Job Description Develop marketing strategies - Develop market research plans and review research findings to support the development of marketing strategies and plans - Review potential target markets for market segmentation- Propose marketing channels to reach target customers and market segments- Develop strategies to utilise website, and digital and...


  • Singapur, Singapore JLL Full time

    JLL supports the Whole You, personally and professionally. Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and...


  • Singapur, Singapore Singapore Post Full time

    locationsSingPost Centre, Level 05time typeFull timeposted onPosted 2 Days Agojob requisition idR-102161 Job Description The Assistant Manager, Marketing will play an important role in driving transformation and acceleration of growth in our retail business. He/ She will work closely with cross-functional teams to understand customer needs, market trends,...


  • Singapur, Singapore Skyhigh.Vip Full time

    The Position:– Skyhigh.vip is looking for a Branding & Marketing Manager to In-charge on the overall marketing activities.– The Branding & Marketing Manager is professionals In charge of develop or launch marketing and advertising strategies, as well as budgets.– As a Branding & Marketing Manager you have to support the brand guidelines consistency...


  • Singapur, Singapore INSEAD Full time

    Job Description As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organisations. A global perspective and cultural diversity are reflected in all aspects of our research and teaching. With campuses in Europe (France), Asia (Singapore), Middle East...


  • Singapur, Singapore Ascott International Management Pte Ltd Full time

    Job Description Establish an integrated marketing communications (IMC) strategy- Develop IMC plans for the organisation's products and services- Develop go-to-market product positioning strategy and roadmaps for new and/or enhanced products and services- Determine product pricing and packaging strategies- Analyse market segments to develop new target...