Assistant Manager, Content Marketing
1 day ago
Job Description
We are looking for an individual with passion for Sports entertainment to join the content marketing & go-to-market team. The ideal candidate should possess strong analytical skills to interpret data and trends, proficient in project management and cross-functional collaboration, with time-management skills to perform in a fast-paced environment.
Key Responsibilities
Drive new sign-ups for Entertainment business through fronting Sports acquisition campaigns and establishing strategic partnerships. Work with various content providers to promote key content via campaigns, events or contests. Monitor campaign performance and propose necessary adjustment to optimise results of campaigns. Identify key content or events, and work closely with customer life-cycle management team for cross-sell and up-sell opportunities for existing subscribers. Monitor subscriber numbers and initiate mitigation plans when necessary. Ensure accurate updating of information across all communication platforms for campaigns and product launches, including training for frontliners and FAQs etc.
Qualifications
Degree in business management, marketing, marketing communications or a closely related field. Min 5 years’ work experience in B2C Marketing. Has a passion for Sports entertainment. Has strong time-management skills and the ability to work well under pressure. Able to work well in cross-functional teams. Experience in Telecommunications, media or OTT environment will be a plus. Experience in project management and partner management.-
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