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GroupM | Senior Executive, Performance
4 months ago
Description
Position at GroupM Overview of job
Key strategic role in the Search pillar of the Digital Team. The Search Senior Executive works together with the account teams and Performance Director to ensure delivery of performance driven campaigns.
Reporting of the role
Reports to Manager/Associate Manager, Buying, Search team - GroupM
3 best things about the job:
Measures of success –
In three months:
Gained certification on Google Ads Search, GDN, YouTube, Bing Ads, etc. Familiarity with the digital media landscape, and a keen understanding of performance based digital media A keen understanding on the various platforms and systems which power digital media Keyword development – mining and cleansing of keywords Ad copy management – Writing ad copy, reviewing ad copy performance and provide improvisationsIn six months:
Be able to provide optimization suggestions and work with the Performance Manager to improve campaign performance Be managing vendor and client relationships Be on top of all the betas and innovations in the digital space and be able to articulate and share with internal and external stakeholders and how it could be relevant and useful to themIn 12 months:
Be comfortable assisting the Performance Manager in developing proposals and preparing search strategies in line with the overall campaign Be able to lead and provide strategic insights on Search matters to the brand teams you work with Confident in presenting to clients for your recurring updates Be confident in taking part in pitches whilst working together with the rest of the agency Responsibilities of the role:
The GroupM team adopt a collaborative and customer-centric approach in delivering highly valued and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns.
The following are the responsibilities of the GroupM Buying (Search) team and the varying degree of complexity is subject to individual job level:
Campaign Management Keyword developmentAd copy managementBudget ManagementCampaign Optimization Reporting Update reporting dashboardsPresent reports to clients Vendor management Work with authorised vendors to setup new accounts/campaigns and troubleshoot issues such a disapproved ads/trademark issues/etc. Proposal Development Assists manager in developing proposals by estimating search traffic, CPCs and Costs Finance Management Ensure entry into BCC (internal Finance tool)Ensure documentation is available and endorsed What you will need:
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - About GroupM Singapore GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
