Assistant Vice President, Campaign Management

3 weeks ago

Singapur, Singapore HSBC Full time

Some careers shine brighter than others

If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further. 

Wealth and Personal Banking (WPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities: Asset Management, Global Private Banking & Wealth, HSBC Life, Retail Banking & Strategy and COO & Digital Transformation.

We are currently seeking a high calibre professional to join our team as an A ssistant Vice President, Campaign Management.

Principal Responsibilities

Support revenue growth of Mass Affluent segment through the roll-out of integrated full funnel, data-driven marketing activities Increase awareness, consideration and adoption of wealth and retail banking products amongst existing and new customers through full funnel integrated marketing strategy (Prime/Engage/Convert strategy and integration) Using web analytics and competitive insights to Identify and understand the financial needs and behaviour of target segment, as part of the planning and on-going performance measurement of marketing campaigns for demand generation and acquisition of new globally-minded customers Develop integrated marketing campaigns that include the utilization of online and offline media channels to generate awareness and drive engagement amongst prospective and existing customers Manage Mass Affluent events to build client engagement throughout the year and support Sponsorship events’ related workstreams Track the effectiveness of campaigns across the entire marketing funnel, by leveraging in-house measurement tools, attribution models and external brand tracking methodologies Coordinate, analyse and manage on-going marketing performance and budget reporting Support partnership development to drive relevant content marketing and proposition privileges for HSBC customers Work with various creative, media and digital agencies and manage and lead end to end campaign planning, evaluation and reporting Requirements Modern Marketing professional with understanding of latest developments in the marketing and media world Understand the use of data and analytics in deriving customer value Degree level qualification in finance, analytic and/or business studies related discipline preferred Minimum 5-7 year’s broad based business experience within a Financial Service based institution, or an innovative customer/service based institution Be an expert in content, consumer & events marketing and demonstrates ongoing curiosity to learn new things both externally (digital marketing formats/technologies, industry trends) and internally (P&L, other LOBs) highly analytical with keen interest in understanding behavioral, digital engagement/conversion and downstream customer metrics in order to form insights-led marketing strategy across the Full Funnel Agile and a self-starter with a passion for marketing and/or digital and able to work under pressure with a positive spirit Be a team player and yet able to work independently and lead on projects Be able to influence, manage and build relationships with multiple stakeholders with the proposed Marketing strategy and plan Be creative & innovative with alternate options on delivering an effective Marketing plan Have a performance driven attitude and mindset Be energetic, versatile and be constantly ready to accept to perform duties beyond stated scope Have sound knowledge of integrated marketing especially digital and social marketing

To be considered for this role, the relevant rights to work in Singapore is required.

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