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Brand and Content Specialist- On Contract

3 months ago

Singapur, Singapore Boston Consulting Group Full time
WHAT YOU'LL DO

  • Develop and implement content strategies that align with business objectives and KPIs.

  • Write engaging and informative blog posts for the website.

  • Optimize website content and conduct keyword analysis to enhance SEO performance

  • Develop and execute social media strategies to boost brand awareness and engagement.

  • Design visually engaging content for social media – static and videos, brochures, and other marketing materials.

  • Work with program teams to develop compelling selling content.

  • Monitor and analyze content performance using analytics tools.

  • Ensure all content aligns with brand identity and standards.


YOU'RE GOOD AT

  • Developing and implementing content strategies across media

  • Writing engaging and informative blog posts for the website

  • Optimizing website content and conduct keyword analysis to enhance SEO performance


YOU BRING (EXPERIENCE & QUALIFICATIONS)

  • Bachelor's degree in Marketing, Communications, Journalism, or related field.

  • At least 3 years of experience in content marketing and brand strategy.

  • Strong understanding of SEO, keyword analysis, and content management systems.

  • Proficiency in Adobe Analytics, GA4, SEMRush, and other analytics tools.

  • Proficiency in design tools such as Adobe Creative Suite, Canva

  • Excellent writing, editing, and proofreading skills.

  • Strong analytical skills for performance tracking and reporting.

  • Ability to develop and pitch creative concepts.

  • Collaborative team player with multitasking abilities.

  • Detail-oriented with a commitment to brand integrity.


Our business management and operations team members work to ensure that BCG is running smoothly, efficiently, and productively. We are made up of executive and administrative (or case team) assistants, visual service artists, receptionists, facilities staff, and the team leaders and office coordinators who manage these operations and business management jobs.