Account Director
Found in: Talent SG C2 - 2 weeks ago
Job Description
We are looking for an Account Director to join our team at AKA Asia.
Purpose of role:
Key player in AKA’s success as part of the leadership team Hold the bar high and own the delivery of outstanding results Lead account teams to the delivery of successful campaigns Inspire teams to deliver outstanding, creative work that delivers on business resultsKey responsibilities:
Client Handling
Lead clients in the development of strategic plans and objectives Critically analyse client briefs and provide strategic insights and recommendations Define scope of work and KPIs Solve problems and overcome challenges with creative communications solutions Senior point of contact and strategic counsel to client and their stakeholders Raise over-servicing issues with client and make recommendations for adjustmentsWorking with the team
Responsible for the growth and development of AM/AEs on team through formal and informal coaching Communicate clear work scope and roles and responsibilities on the account Guide execution of plans and ensure the team stays on track and on target Oversee day-to-day servicing to ensure quality and timeliness of work Review monthly budget and time allocations with teamNew Business
Identify new business leads and bring in new business for the agency Lead proposal development – brainstorm, pitch document, presentation Organically grow existing accounts Provide counsel to other teams who could benefit from your experience/networkStakeholder engagement (media, influencers, employees, industry, government)
Lead our approach to stakeholder engagement across all audiences Employ strategies that integrate PESO media channels Ability to grow and leverage strong relationships with key stakeholders to achieve goals Provide guidance to teams on how to create appropriate communications materials Ensure all elements (angles, contacts, output) are clear between client and team Develop strong and compelling messages that are aligned with strategyDigital, Design, Production
Have sound and current knowledge of digital platforms Identify opportunities to grow our business through digital, design and tech-led solutions Manage and oversee the production process (from ideation through scripting and storyboarding, filming and editing)Financial and Administrative
Support contract development, new client set-up and managing related client expenses Spearhead budgeting process and ensure the team is clear on what has been signed off Manage team hours vs agreed hours and scope and work Support Finance to manage efficiency for the billing procesQualifications
Experience:
8 - 12 in the Communications industry Master in developing earned-first, integrated communications programmes and campaigns Expert writing and presentation skills Provide strategic and often creative counsel that brings significant value to clients, driving their business goals Experience in successfully building stakeholder relationships Motivate, direct and drive performance with teams on accounts Ability to convert new business into long-term clients Grow people and improve capability of team Grow existing client accounts across all relevant agency capabilities Strong business acumen-
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