Assistant Manager, Marketing, Recruitment and Admissions
1 month ago
The Assistant Manager is responsible for initiating and implementing marketing activities that supports the growth and enrolment objectives of the ACP - focusing on the Part-time MBA Programme which will be delivered in Vietnam. The role will assist the reporting manager to develop and execute marketing plans for the targeted market and program.
Key Responsibilities
Marketing
Formulate and implement the annual marketing & social media activities for the Part-time MBA Program in VietnamInitiate and organize events such as information sessions, interviews and admission eventsStay informed of trends and communications on social media, forums, etc. and to improve content management strategy on these platformsTrack key performance and growth metrics and to provide market trend reports, forecasts, competitive analysis, and campaign results Produce marketing collaterals including video content to create awareness and lead generationCollaborate with Sales and Business Development to define, build and execute sales targets from lead generation to revenue realization.Devise effective marketing plan (ie.lead generation, event sponsorship, print, etc.) within the budget allowed.Recruitment (Lead management)
Collaborate with internal and external stakeholders to increase support and awareness for the programmeManage and execute content marketing deliverables (including content creation calendar) to cover topics aligned with the programme's recruitmentAssist in coordination with partner university for marketing and recruitment activitiesExplore available student's loan and financing options in Vietnam.Address enquiries and initiate efforts for lead conversionKey Decisions/ Dimensions
The incumbent will initiate and implement marketing plans, with a focus to identify new channels for prospective student generation.The incumbent will identify and engage with relevant stakeholders and is responsible for developing and executing lead generating activities (lunch and learns, information sessions, education fairs, webinars, etc.).The incumbent will achieve the student enrolment targets for the assigned Part-time MBA Programme in overseas market.Competencies & Qualification Requirements
A degree holder from a recognized universityPreferably with at least 5 years of relevant work experiencePrior experience in the higher education market especially in ASEAN market is a plusExcellent interpersonal, communication, and analytical skillsMeticulous and resourceful with a passion to achieveStrong organizational and problem-solving skillsAble to work independently as well as in a team to achieve goalsHistory of creating content for social mediaExcellent communication skills in English, both written and verbalProficient in Microsoft Office (Excel, Powerpoint, Word)Hiring Institution: NTU-
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