Marketing (Brand & Content) Intern
3 weeks ago
Job Responsibilities :
This internship involves planning, executing, and analyzing strategic global content campaigns, managing marketing communications across various platforms, and facilitating stakeholder communication to enhance Razer Gold's market presence and revenue growth.Execute, track and report strategic global content campaigns for game titles that will increase Razer Gold’s market share in revenue and share of wallet in the third-party reseller landscape.Copywriting for brand & content campaigns and implementation on Razer Goldweb, Social Media Channels, EDM, internal communications.Content manage through back office (Admin Console, CMS, Promo Module) from campaign launch to completion. Participate in discussions with internal stakeholders in Razer Gold, and within Razer Group and external stakeholders (game merchants, marketing-related vendors) to ensure holistic GTM implementation and execution.Facilitate discussions and follow-up sessions with key stakeholders to ensure optimization of campaigns are always-on and well-executed. Compile and report on marketing spent for completed campaigns.Support in conceptualising, planning, development and execution of strategic projects - brand-focused projects, new content onboarding, content exclusivity negotiation, global EDM blast, etc.Prepare, analyze and report on campaign performance, results and key learnings post-campaign periods, and on overall Razer Gold’s global marketing programs.Learning Objectives
Develop and execute strategic content campaignsEnhance copywriting skillsEngage with stakeholdersAnalyze campaign performanceFoster growth mindsetPre-Requisites :
Proficient in written and spoken EnglishPossess a basic understanding of social media trends and dos and don'tsKnowledge of CRM and gaming industry is an added advantageAbility to work under pressure and tight deadlinesStrong desire to learn and grow in the Marketing field
Preferred Qualifications
Are you game?
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