Intern, Marketing

4 months ago

Singapur, Singapore Grab Full time

Life at Grab

At Grab, every Grabber is guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles - the 4Hs: Heart, Hunger, Honour and Humility. These principles guide and help us make decisions as we work to create economic empowerment for the people of Southeast Asia.

Get to Know the Team

GrabRentals is the largest private-hire car rental fleet in Singapore, directly owned by Grab.
 

GrabRentals is responsible for securing vehicular supply for the Grab platform. We strive to be a trustworthy partner that creates income opportunities for our driver-partners and rider-partners by sustainably providing them access to quality assets for use in Grab's marketplaces.

This position will be supporting the Marketing function of GrabRentals. As part of the marketing team, you will be responsible for planning and executing online and offline marketing campaigns, events, and communications.

Get to Know the Role

The GrabRentals Marketing team utilizes an omni-channel approach to generate leads for the sales team to reach out to driver-partners and rider-partners who need to rent the vehicles. Our team also manages the in-app comm for our partners and supports partner engagement team in awareness and education campaigns.

The work we do requires a great amount of passion for customer experience, creativity and good marketing knowledge and skills. We are constantly striving to improve and optimize our marketing efforts. 

The Day-to-Day Activities:

Develop and copy-write content for articles, social media, and advertising campaigns, ensuring that marketing content created highlights key product attributes that are relevant to driver-partners

Create visually appealing and effective marketing materials (including social media, digital ads, videos etc) that align with GrabRentals' brand guidelines 

Update and maintain GrabRentals webpages and other social media channels 

Work closely with stakeholders to optimise ongoing ad campaign performance

Conducting keyword research and using SEO best practices to increase traffic to GrabRentals website

Execute in-app communications to target relevant driver-partners

Actively propose ideas to increase GrabRentals’ branding

Utilize various mass and targeted marketing initiatives to promote GrabRentals products offerings to the appropriate driver-partners

The Must-Haves:

Only for candidates who are available from Jan - June 2024

Undergraduate in Marketing, Communications, Media or other related courses

Strong writing & communication skills 

Ability to work independently and meet deadlines

Proficient in Microsoft Office (Word, Excel, Powerpoint) 

Proficiency in any video editing/design software is an added advantage

Create impactful and exciting content for GrabRentals and extend its reach

Develop, plan, and manage a content calendar 

Utilise data to track and optimize performance to meet marketing funnel and spending efficiency objectives

Stakeholder management through collaborations with various departments and external vendors

Our Commitment

We are committed to building diverse teams and creating an inclusive workplace that enables all Grabbers to perform at their best, regardless of nationality, ethnicity, religion, age, gender identity or sexual orientation and other attributes that make each Grabber unique.

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