Marketing Analytics, Analyst

4 months ago

Singapur, Singapore Warner Bros Discovery Full time

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the bringing our characters to life, the bringing them to your living rooms and the creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

As an Analyst, you will drive insights for Warner Bros. Discovery Streaming businesses through development of reporting solutions, coordinating with internal and external strategy and buying teams, and extending global measurement best practices into APAC on behalf of the Marketing Analytics team at Warner Bros. Discovery Streaming. You will work closely with cross-functional partners to plan and execute high-visibility projects, while ensuring excellence in data quality, that will be used by the wider Warner Bros. Discovery marketing teams to measure and optimize campaign performance and drive their strategies.

Your Role Accountabilities…

Actively partner with the rest of the global marketing analytics team to successfully launch Max product marketing reporting in APAC countries utilizing the existing global measurement framework

This individual should have a keen understanding of the digital marketing landscape in order to effectively partner with internal biddable buying and external ad agencies on taxonomy implementation, reporting recommendations, and troubleshooting process enhancements for paid media campaigns.

Collaborate with other analytics, data engineering and marketing technology teams to identify innovative solutions, build and execute project plans, and add layers of sophistication to our reporting capabilities.

Work closely with marketing stakeholders to understand their needs and strategies and deliver insightful and effective dashboards and visualizations.

Support cross departmental core metrics and data dependencies with leadership visibility.

Build reports and analyses for recurring and ad-hoc needs.

Support the adoption and training of our analytics platform for self-service reporting & taxonomy.

Serve as a subject matter expert of marketing data pipelines.

Advance automation efforts that help the team spend less time validating data, and more time analyzing it.

Qualifications and Experience…

Ideally qualified in a quantitative field of study (Mathematics, Statistics) or Marketing

Able to support regionally based teams based in APAC, the UK and the US from a time-zone perspective

3+ years of relevant experience in business intelligence and/or analytics, preferable in a media or marketing capacity

Ability to build reports and dashboards with BI tools (such as Looker or Tableau), significant experience with Looker a strong plus

Proficiency in understanding SQL, including experience in data mining and developing semantic layers in data warehouses (Snowflake, Big Query) would be advantageous

Understanding of digital marketing, social, and advertising technologies, such as Google Marketing Platform, Google Ad Manager, Social Ad Managers, AppsFlyer

Understanding of the digital media ecosystem and subscription business model is key

Ability to guide projects forward independently and manage multiple deliverables and time constraints simultaneously

Must have strong written and oral communication skills and experience in communicating with stakeholders at multiple levels of a large organization

Proven ability to collaborate with key partners and stakeholders to define metrics, identify requirements and solve problems independently.

How We Get Things Done…

This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

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