Marketing Data Analyst
3 weeks ago
At Thermo Fisher Scientific, we are seeking a highly skilled Marketing Analytics Analyst to join our team. As a trusted analytics partner, you will provide actionable insights and recommendations to support strategic decision-making across the organization.
Key Responsibilities:- Develop and maintain comprehensive reports and dashboards to track key performance indicators (KPIs) and metrics.
- Collaborate with cross-functional teams to identify areas of improvement and optimize marketing strategies.
- Conduct in-depth analysis of customer journeys and digital marketing performance to inform revenue-generating strategies.
- Design and implement A/B testing and statistical inference to measure the effectiveness of marketing campaigns.
- Develop and maintain expertise in marketing data systems, including web/digital analytics and email marketing platforms.
- 5+ years of experience in marketing analytics, digital marketing analytics, and business intelligence reporting.
- 3+ years of experience in writing scripts to extract and manipulate data using SQL, Python, and/or Databricks for report automation.
- Proficiency in marketing data systems, including web/digital analytics and email marketing platforms.
- Strong expertise with leading data visualization tools, such as PowerBI and Excel, to effectively convey insights and recommendations.
- Excellent communication skills, with the ability to present clear and concise executive summaries of insights and recommendations.
- Excellent communication skills and the ability to present complex information to business partners.
- Strong time management, organizational, planning, and prioritization skills.
- Ability to effectively collaborate and work well in teams across different functions.
- Analytical and data-driven approach to problem-solving.
About Thermo Fisher Scientific:
We are a leading provider of scientific instrumentation, software, and services. Our mission is to enable our customers to make the world healthier, cleaner, and safer. We are committed to innovation, quality, and customer satisfaction.
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