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Executive, Marketing Communications

3 months ago

Singapur, Singapore Kuok Group Full time

This position is for Great World Serviced Apartments, a company under Allgreen Properties Ltd.

The Marketing Executive will be responsible for developing, implementing, and managing marketing campaigns that promote Great World Serviced Apartments. This role will play a significant part in enhancing brand awareness, driving web traffic, and acquiring leads/customers.

Key Responsibilities:

Develop and execute marketing campaigns across various channels, including digital, social media and email.Conduct market research to identify trends and insights, and use this information to create effective marketing strategies.Collaborate with the sales team to align marketing efforts with sales goals and objectives.Create compelling content for marketing materials, including brochures, websites, social media, and email campaigns.Manage and optimize the company’s social media profiles and presence, including Facebook, Instagram, LinkedIn, Xiao Hong Shu and other relevant platforms.Track and analyze the performance of marketing campaigns, adjusting strategies as needed to achieve desired outcomes.Coordinate with external agencies and vendors to execute marketing & rebranding projects.Organize and participate in events to build community and boost brand awareness.Provide regular reports on marketing activities, performance, and outcomes to senior management.Bachelor’s degree in Marketing, Business, or a related field.Proficiency in a 2nd language is an advantage.Proven experience as a Marketing Executive or similar role.Strong understanding of current marketing concepts, strategies, and best practices.Proficiency in digital marketing tools and platforms, such as Google Analytics, SEO, SEM (PPC), and social media advertising.Excellent written and verbal communication skills.
Creative thinking and problem-solving abilities.Strong organizational skills and attention to detail.Ability to work both independently and as part of a team.Experience with Hotel Property Management System (RMS) and customer relationship management (CRM) software is a plus.