Senior Consumer Engagement Executive

2 months ago

Singapur, Singapore MAC Full time
Senior Consumer Engagement Executive (MAC/Bobbi Brown)Description

The Estée Lauder Companies is recruiting a Senior Consumer Engagement Executive to join our makeup category (MAC and Bobbi Brown) team in the Singapore Affiliate. This position will be accountable for overseeing the omnichannel consumer engagement and marketing communication initiatives to achieve brand objectives. Key responsibilities include defining the affiliate consumer engagement strategy, developing a comprehensive omnichannel plan across all media channels, and managing social and digital campaigns, CRM programming, and local KOLs. The role also involves defining the consumer journey through integrated communication and distribution channels.

What You Will Achieve:

1. Marketing planning, Calendar and Campaign implementation

  • Monitor beauty communication and social digital landscape

  • Assist Senior/ Consumer Marketing Manager to formulate and execute brand marketing calendar, omni-channel marketing programs

  • Lead campaign planning, strong and holistic execution through partnering with Corporate Marketing (Social Media, Content, CRM), Education, Commercial and Online teams (OL, B&M, SMC...) to align and achieve business goals

  • Leverage new product key selling points, social storytelling to reflect consistent message across touch points and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels)

  • Follow up with stakeholders in the execution of Unity omni-channel including Product Listing, Social Digital, CRM, Social Activation, Visual Merchandising, Promotion

2. Social Digital Marketing and Communication Execution

  • Partner with Corporate Marketing to execute Social Digital/CRM plan, follow up the implementation of media plan and communication plan as per project KPIs alignment

  • Work closely with the Corporate Marketing team to ensure well execution of Content Calendar, digital asset localization, brand social communication on brand social pages, website, SEO and email marketing implementation.

  • Execute social/digital local creative briefs

  • Identify and propose new initiatives to leverage with emerging social media trends to maximize campaign effectiveness towards customer acquisition, retention, and reactivation programs

3.

PR/ KOL/ Community Management

  • Work with Corporate & Digital Marketing Manager to identify and propose local KOLs, relevant PR/Community that fits Brand’s need.

  • Assist the Senior/ Consumer Marketing Manager and Corporate & Digital Marketing Manager to develop KOL/PR Plan, and write up content with ideas, topics for editorial write-ups, press discussions, key monthly highlights
  • Work with KOL on content and social asset briefing

  • Maintain and establish relationship with KOLs for regular support and campaign focus, project collaboration

  • Implement paid and non-paid KOL activities and community activations on Brand Campaigns and Online Mega Campaigns

4. Marketing Operation Management

  • Maintains close contact with Education on current and upcoming programs to assure alignment with marketing calendar and accurate information

  • Partners with local Online team to execute E-commerce mega campaigns

  • Prepares consolidated report and recommend improvements or changes

  • Aligns with Product and Retail Marketing for Visual Merchandise implementation, commercial planning to support campaign objectives

  • Aligns with Corporate Marketing Team to develop targeted consumer offers using CRM database

  • Monitors the consistent implementation of all kind of communication in timely manner.

  • Consolidates report and analysis on all marketing plans and activities

5. Budget Monitoring and Following up

  • Follow up with procurement and agency on budget usage plans

6. Ad-Hoc Tasks

  • As assigned by the Senior/Consumer Marketing Manager
Qualifications

What You Will Need:

  • A Degree in Marketing is preferred
  • Minimum 3-5 years working experience in marketing, preferably in a fast-paced retail/sales company
  • Good communication skills and excellent in both written and oral English

  • Experience in brand management, e.g.: marketing, sales, training, merchandizing, and public relations

  • Beauty marketing experience within makeup/skincare category with basic understanding of Social Digital and eCommerce
  • Meticulous, highly organized, independent, and able to perform a variety of tasks in a fast-paced environment

  • Ability to align, influence, and build collaborative relationships with different stakeholders. Clear achievement is a must.

  • Ability to develop creative, effective, measurable marketing initiatives

  • Good knowledge in Microsoft Office software applications

What We Offer:

We provide market-competitive packages and trainings to our staff to ensure they are well-rewarded with room to excel in their career:

Opportunities to learn and lead: we provide on-the-job trainings to ensure employees are equipped with the most up-to-date skillsets and knowledge.

Career development: we work with you to advance your career through short-term assignments, relocations and new experiences.

Work-life balance as a priority: we offer benefits and implement policies to help employees balance their personal and professional priorities, including flexible working hours and enhanced parental leave.

Who We Are:

We are the global leader in prestige beauty —delighting consumers with transformative products and experiences, inspiring them to express their individual beauty through our high-touch offerings. We are a brand-led business and the only company focused solely on prestige makeup, skin care, fragrance and hair care with a diverse portfolio of 25 brands sold in approximately 150 countries and territories. Infused throughout our organization is a passion for creativity and innovation — a desire to push the boundaries and invent the unexpected — as we continue the bold work of our founder Estée Lauder.

We are a values-driven organization. Our actions are rooted in the Lauder Family values of respect for the individual, uncompromising ethics and integrity, generosity of spirit and fearless persistence. Building on these core values we also abide by the following principles:

  • Unwavering commitment to quality and excellence

  • Infusing creativity and innovation throughout all aspects of the business

  • Nurturing and developing world-class talent

  • Cultivating an inclusive and diverse workplace

  • Acting responsibly and caring for the communities we serve

There are exciting opportunities in the Asia-Pacific region. Over the last few years, APAC has become a powerhouse for growth and a core “center of gravity” for our company. We are the market leader in APAC and the region continues to lead global growth. Today, we employ more than 16,500 full time staff in the APAC region, where the company operates 13 affiliate offices and pioneering R&D facilities. There are thousands of points of sale, including our free-standing stores and e-commerce sites catering to consumers offline and online.

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