Email Marketer

Retain existing customers and reactivate lapsed customers to improve customer lifetime value (CLTV) for the brand
- Turn prospects into paying customers to increase new customer acquisition for the brand
- Relevance and impact
- Deliverability and compliance
- Data analysis and iteration

Evidently, we are less interested in hit-and-run tactics and more interested in sustainable strategies.

As part of our Traffic team, you will work closely with the Leadership and Creative teams to unlock the value in this channel.

Here's a quick introduction to the company and our goals.

**Welcome To Maneuver**

Our goal is simple. To become a dominant player in world business by building brands that leave a positive impact in various industries worldwide. All while providing the platform for talented individuals to learn, achieve and grow with a team that’s like family.

**Your Job Scope**

Campaign & Flow setup
- Develop a strong understanding of our campaign and flow strategy
- Contribute ideas to improve our campaign and flow strategy once you have developed a strong understanding of the core marketing principles
- Set up regular campaigns several times a week
- Set up promo-specific campaigns
- Set up core and opportunistic flows
- Set up and conclude A/B split tests
- Perform pre-launch and post-launch checks and audits including but not limited to schedule, recipients, filters, splits, deliverability, etc.

Data Analytics:

- Collate performance data daily from Klaviyo and attribution platforms
- Cross-reference Klaviyo and attribution data to paint an accurate picture of our overall performance
- Benchmark performance against targets and industry averages
- Identify opportunities to improve and prioritise opportunities that you can lead projects on to execute timely and effectively
- Communicating the split test conclusion & opportunities to the manager and the rest of the team - after identifying any patterns, connection between these A/B split tests

Cross-functional project management:

- Evaluate ideas and operational considerations for every project
- Execute projects and hold yourself and team members accountable for their roles and deliverables
- Implement A/B split tests accurately, such as targeting the correct URL and audience segments

Other activities:

- Ad-hoc and other digital marketing-related projects

**Requirements**:

- Committed to work with a high-performing team and in a high-performing environment for at least 3 years
- Strong analytical & critical thinking skills
- Independent and resourceful while being a great team player - Ability to work cohesively in a team while being able to carry out individual responsibilities independently and effectively
- Tech savvy & good with numbers
- Meticulous - Attention to detail, ability to produce consistent quality work even under pressure
- Excellent problem-solving skills and mindset - Ability to think critically, break down problems, adaptable and resilient in finding solutions to complex problems
- Have experience using google analytics or any other analytical tools
- Familiar with fixing bugs during campaign setups
- Process-driven with systematic thought processes
- Must be a fast learner & adaptable
- Strong communicator and interpersonal skills
- Must be able to advise senior management on the best way to use provided data
- Must be able to create transferable & easy to understand reports on - marketing KPIs

**Bonus**
- Have used tools like Excel & Google sheet to build reports and collect data (pivot table, vlookup etc..)
- Have used tools like - VWO, Hotjar & SMS Bump
- Have experience working in - health/beauty, ecommerce, supplements, skincare, dropshipping, info products - sectors
- Have used Software like Klaviyo, Aweber, Mailchimp, Klaviyo, ActiveCampaign etc before