Sr Regional Marketing Manager

Cisco AppDynamics is seeking a dynamic, creative Sr. Field Marketing Manager to join our global marketing team

The ideal Sr. Field Marketing Manager will be an excellent collaborator, communicator and has a proven track record for successfully managing programs from end-to-end. This self-starting demand gen pro will be responsible for crafting and driving a coordinated marketing plan to generate pipeline to capture, nurture and close new business while accelerating existing pipeline opportunities for the APJC region. This is a fantastic opportunity to join a passionate and innovative team to continue to position AppDynamics as a category leader

**What You’ll Do**

Strategy & Planning: Collaborate with key partners in sales, marketing (including Account Based Marketing, Campaigns, Product Marketing, Partner Marketing & Corporate Events) to develop and execute the integrated marketing plans the APJC region in order to achieve pipeline and revenue targets.

Programs: Create and manage an integrated demand generation program, targeting prospects with strong pre
- and post-program engagement. Sample activities include: AppDynamics-led, third-party, webinars, virtual experience, digital advertising and other integrated campaign elements.

Communications: Responsible for developing regional buzz & adoption of marketing programs. Maintain ongoing communications with peers and leadership to share ideal processes, concerns and areas for improvement.

Result Tracking: Meet and exceed quarterly metric goals. Take accountability to analyze metrics of each program managed continuously to have a clear understanding of what is working and what is not to help guide future investments. Ability to spot trends and share opportunities for optimization & collaboration, a plus. Track lead flow and marketing funnel progress for all activities, using insights to continuously improve processes and alignment with sellers.

Logistics: Responsible for ensuring all components for successful execution are in place including prep calls and coordination of speakers, staffing, agendas, shipments, creative, giveaways, booth properties etc., Research, select, negotiate, and manage external vendor and agency relationships.

Administrative & Budget: Be mindful and vigilant of budget tracking and reporting on program spend. Process expenses in a timely manner and follow Cisco guidelines. Research future activities, brainstorm on new ideas, help submit call for papers and collect information to improve our marketing plan. Provide inputs for marketing leadership meetings, newsletters, calendars etc., as requested.

**Who You'll Work With**

You'll work with a team of global marketing experts in AppDynamic

**Who You Are**
- 7+ years of demand gen field marketing or partner marketing experience and/or marketing program management experience (security software experience a plus).
- Outstanding project management, organizational, interpersonal and decision-making skills with an ability to perform in a high-energy growing matrixed organization.
- Strong ability to lead multiple projects simultaneously.
- Turns challenges into opportunities and willing to take initiative to problem solve
- Bachelor’s degree in Business Administration, Marketing, or Communications field preferred
- When appropriate, willingness to travel

**About AppDynamics**

**Why Cisco?**

WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters - with people like you

Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data travelling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and size to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world - whether through 5G, or otherwise.

We tackle whatever challenges come our way. We have each other’s backs, we recognise our accomplishments, and we grow together. We celebrate and support one another - from big and small things in life to big career moments. And giving back is important (we get 10 days off each year to do just that).

We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerab