Marketing Manager/sr. Marketing Manager

**Marketing Manager/Sr. Marketing Manager, Urology/Pelvic Health APAC Job**:
Remote Eligible: Hybrid

Onsite Locations(s):
Singapore, SG Nakano-ku, JP Singapore, SG Shanghai, CN

Additional Locations: Singapore-Singapore

**Purpose and Passion - Comprehensive Benefits - Life-Work Integration - Community - Career Growth**

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose—improving lives through your life’s work.

**Purpose statement**

Create regional marketing strategies
- plan, schedule & execute marketing plans for Urology/Pelvic Health portfolio. Focus on prioritizing, product positioning, market penetration, product launches, training, and forecasting against market & sales plans. Undertake market intelligence research, and strategies with sales team to capture and broaden BSC's market share in existing and potential markets and drive revenue growth

**Roles and responsibilities**:

- Lead strategic planning efforts, working in partnership with the senior executive team, to develop a fully detailed APAC Business Strategy to include stated objectives and action plans, inclusive of the market mapping, identifying potential gaps and exploiting new opportunities.
- Develop APAC Strat Plan. Develop market strategies aimed at maximizing market share, promoting prolific new product launches and building brand awareness and customer loyalty as well as healthcare economics, government affairs and reimbursement.
- Execute ongoing identification of new business/distribution opportunities and markets, tracking of competitors and market shifts, review of the broad strategic direction.
- Collate market research and competitive data to enable the formation of country strategic marketing plan.
- Capture and structure information from the field producing updated market mapping and business sizing.
- Initiate and lead the development and implementation of customer programs, networks and advisory boards.
- Manage and oversee the APAC marketing plan and budget.
- Develop, lead and manage the execution of new product launches.
- Design & implement conferences/symposium strategies & tactics to support the country plan.
- Work with sales managers to ensure country trainers, key sales reps are adequately trained. Sets up physician and staff training and education, patient education events. Monitors post training results by physician to assess cost/benefit.
- Work with operations team to manage the supply chain for products - monthly forecasts, managing backorders & planning inventory transitions for new products.
- Develop appropriate clinical activities plan - registries, post market studies for divisional studies.
- Quantify and prioritize reimbursement opportunities. Work with countries to help execute.
- Spend 50% of time in the field helping to convert accounts, executing launches, clinical activities, gathering market & competitor information.
- Make regular contact/communication with Divisional marketing personnel and sales/country management to ensure alignment of plans.
- Ensure alignment with other functions (Finance, Supply Chain, Health Economics, Marketing, Clinical, Regulatory, Quality).
- Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific.
- Participate in driving quality awareness in every employee, while guiding the local organization towards improved performance and customer-oriented initiatives.

**Role Requirements**
- At least 8 years of relevant experience in related field
- Track record of Product Marketing with strategic planning & execution with strong KOL and stakeholder management in medical industry is essential. Medical device experience is plus.
- Clinical science or medical affairs experience
- prior experience in core products from Urology/Women’s Health and an understanding of the industry, procedures, solutions is preferred
- Familiarity with the China/Japan market and fluency in Mandarin/Japanese would have an added advantage.
- Excellent verbal and written communication skills in English are required.
- Willingness and ability to travel approximately 20% to 30% of the year.
- Ability to work in a fast-paced, demanding environment and multi-task
- Possess strong prioritization, project management and time management skills.
- Proficient in Microsoft Excel, Word, and PowerPoint.
- Mature and able to articulate ideas and concepts well in front of senior management.
- Ability to work across different cultures
- Regional experience is plus
- Displays drive and ambition to