Advertising Manager

22 hours ago

Singapore MACAROON PTE. LTD. Full time

**Job Overview**:
As an Advertising Manager, you will be responsible for planning, managing, and executing high-impact advertising campaigns across various digital platforms. Your key focus will be on optimizing ad performance on social media platforms like Xiaohongshu and Douyin. This role requires a strategic thinker with a deep understanding of digital advertising trends, audience targeting, and performance analysis to drive brand awareness and conversions.

**Key Responsibilities**:

- **Campaign Strategy & Planning**:Develop comprehensive advertising strategies aligned with company objectives, ensuring consistent branding and messaging across all platforms.
- **Execution of Social Media Campaigns**:Lead and manage ad campaigns, particularly on Xiaohongshu and Douyin, including content creation, audience targeting, budget allocation, and performance tracking.
- **Performance Analysis**:Continuously monitor, analyze, and optimize ad performance using metrics such as CTR, CPC, and ROAS, and make data-driven decisions to enhance campaign effectiveness.
- **Creative Collaboration**:Work closely with the creative and content teams to produce engaging and effective ad creatives that resonate with target audiences.
- **Trend Monitoring**:Stay updated with the latest trends in digital marketing, social media algorithms, and ad tech innovations to ensure the company stays ahead of the competition.
- **Budget Management**:Oversee the advertising budget, ensuring campaigns are cost-effective and deliver maximum ROI.
- **Client and Stakeholder Communication**:Collaborate with internal stakeholders and external partners to ensure campaigns are aligned with broader business goals and effectively executed.

**Qualifications & Requirements**:

- **Education**:Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- **Experience**:Minimum of 3-5 years of experience in digital advertising, with proven success managing campaigns on Xiaohongshu, Douyin, and other social media platforms.
- **Technical Skills**:Proficient in advertising platforms, performance tracking tools (e.g., Google Analytics, social media analytics), and programmatic ad management.
- **Analytical Abilities**:Strong ability to interpret and act upon data, with experience in A/B testing, audience segmentation, and ad performance reporting.
- **Creativity**:Ability to collaborate with creative teams to develop compelling and impactful ad content that drives engagement.
- **Project Management**:Excellent organizational and multitasking skills, with a strong ability to manage multiple campaigns simultaneously under tight deadlines.
- **Communication Skills**:Excellent written and verbal communication skills in both Chinese and English, with the ability to effectively liaise with cross-functional teams.
- **Adaptability**:Ability to quickly adapt to new digital platforms, advertising technologies, and evolving market conditions.

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