Advertising Manager

5 days ago

Singapore MY ABS PTE. LTD. Full time

**Advertising Manager**:
**Must be able to handle**:
**1. **Campaign Planning and Strategy**:

- **Market Research**:Conduct research to understand market trends, customer behavior, and competitors.
- **Target Audience Identification**:Determine the ideal audience for the product or service.
- **Budget Management**:Allocate and manage the budget for advertising campaigns.
- **Campaign Objectives**:Define goals such as increasing sales, generating leads, or raising brand awareness.

**2. **Creative Direction**:

- **Concept Development**:Work with creative teams (copywriters, graphic designers, and art directors) to develop the visual and message concepts for campaigns.
- **Ad Format Selection**:Decide the types of ads to use, such as TV, radio, print, digital, or social media.
- **Message Crafting**:Ensure that advertising content is aligned with the brand’s voice and resonates with the target audience.

**3. **Media Planning and Buying**:

- **Channel Selection**:Choose appropriate platforms (TV, social media, websites, print media, etc.) for placing ads based on where the target audience is most active.
- **Negotiations**:Negotiate advertising rates and placements with media outlets and agencies.
- **Campaign Scheduling**:Determine when and where ads will run to achieve maximum visibility and impact.

**4. **Coordination and Team Management**:

- **Collaboration**:Work closely with other departments (sales, marketing, product development) to align advertising efforts with overall business objectives.
- **Vendor Management**:Liaise with external advertising agencies, production companies, or freelance talent.
- **Team Oversight**:Lead and manage the advertising team, overseeing their day-to-day activities.

**5. **Performance Monitoring and Reporting**:

- **Campaign Tracking**:Use analytics tools to monitor the effectiveness of campaigns in real-time (e.g., impressions, clicks, conversions).
- **ROI Analysis**:Evaluate the return on investment (ROI) and assess if the advertising goals are being met.
- **Adjustments**:Make necessary adjustments to campaigns based on performance data, such as shifting budgets or changing creatives.

**6. **Compliance and Legal**:

- **Ad Regulations**:Ensure that all advertising adheres to industry regulations, legal guidelines, and ethical standards.
- **Brand Consistency**:Maintain brand consistency across all ads, ensuring that the messaging aligns with the overall corporate image.

**7. **Trend Adaptation**:

- **Staying Updated**:Keep abreast of new trends in advertising, technology, and media consumption.
- **Innovation**:Incorporate new techniques, platforms, and formats to enhance ad effectiveness (e.g., influencer marketing, AI-driven ads, etc.).

**Skills Required**:

- **Analytical Skills**:Ability to analyze data and make informed decisions about ad performance and audience targeting.
- **Creativity**:Strong sense of creativity for developing compelling ad content.
- **Communication**:Excellent communication skills to convey ideas and collaborate with teams.
- **Negotiation Skills**:Strong negotiation skills for dealing with media vendors.
- **Project Management**:Ability to manage multiple projects and meet deadlines.

Bachelors or Masters preferred.

Must be able to travel and get own sales and leads for advertising while handling current company workload.

Must be able to handle different clients and liase with different suppliers and customers to provide one stop service.

Must be able to work at different hours to handle different clients from different timezone.

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