Marketing Director, Apac

**About us**

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award-winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is TEAM LEWIS Foundation. In January 2021, there was a need to respond to the challenges the COVID pandemic brought to communities and charitable organisations. TEAM LEWIS saw that support was crucial and change was needed to make that happen. Our local causes scheme was launched. Every member of TEAM LEWIS can nominate a local cause close to their heart to receive a cash donation. In addition, nominated causes can also benefit from a donation in kind of expertise, time, and resources. In the past year TEAM LEWIS has donated almost $2million to 445 causes around the world.

**Purpose of the role**
The Marketing Director, APAC leads on all major marketing activities, both in the APAC region and supporting with global campaigns. This includes branding, positioning, corporate messaging and external communications, working closely with the senior leadership to advise on, lead and measure marketing campaigns that help drive awareness and leads for the agency. The Marketing Director, APAC must effectively deliver both short and long-term marketing campaigns to achieve commercial goals.

**Key responsibilities and tasks**
- Strategy & planning _
- Work alongside the regional leadership team to develop the agency’s brand messaging and positioning in the industry
- Conduct and use regular competitive analysis to maintain unique service proposition in the marketplace
- Identify and develop themes, coordinating with global, suitable regional campaigns and build out activity within them
- Support and execute the activity associated with launching, internally and externally, any new market/product/service/acquisition, including branding, communications and collateral
- Manage and monitor budgets for regional activity. Ensure investments are made to gain the best possible ROI from activity, including seeking alternative suppliers, negotiating costs, reviewing marketing spend requests from local offices
- Branding & awareness_
- Identify and lead on PR opportunities for the region, liaising with stakeholders as necessary to draft corporate announcements, manage distribution of releases and respond to commentary / byline opportunities
- Support the creation and submission of industry-leading award entries and case studies. Liaise with local account leads and designers to ensure high-quality content and production
- Lead the social media marketing strategy for the region ensuring the agency is well-represented and key announcements / cultural moments are shared
- Oversee SEO and SEM for the region, working with technical experts and global teams to improve visibility and searchability
- Maintain ownership of the website for the region
- Content _
- Develop and implement a regional content strategy, coordinating with global, to ensure regular and high-quality content is produced and available to support sales and brand awareness. Manage the creation, design, and distribution of key regional content including:

- Sales: Brochures, case studies, presentations
- Thought-leadership: White papers, eBooks, infographics, research reports
- Awareness: Videos, animations, newsletters
- Specialty content (e.g., recruitment, tip sheets, market guides, etc.)
- Lead nurturing_
- Plan and execute lead nurturing and generation strategies, including nurture campaigns for existing clients, prospects and creating awareness with new contacts. This is achieved through a mix of integrated activity including, but not restricted to:

- Website performance, SEO and on-page optimization for leads
- Blog and content marketing
- LEWIS event and webinar marketing
- Sponsorship and advertising at industry events
- Partnership identification and development
- Team management and development_
- Lead and manage the APAC marketing team, including coaching, supervision and assessment of team members
- Set team objectives on a monthly, quarterly and annual basis
- Manage and motivate direct reports, setting and reviewing goals on a regular basis; work to maximise their strengths, improve weaknesses and support career development
- Work with the HR team to reward, retain and develop the team and resolve any performance issues, offering suggestions and improvements for the benefit of the wider team
- Reporting and analysis_
- Monitor campaign performance data and deliver marketing reports to regional leadership and global marketing
- Analyse and evaluate results and data to make campaign and investment recommendations
- Produce monthly board reports and ensure