Director of Marketing-apac

5 hours ago

Singapore DFLabs Full time

**Director of Marketing - APAC**:
Australia/Singapore

Sumo Logic is seeking a high-growth, self-motivated marketing leader with experience in a fast-paced, public company environment to lead our APAC marketing. As the **Director of Marketing**, you will have a demonstrated ability to effectively develop and execute campaigns and programs across multiple market segments, channels and geos to grow pipeline and revenue, aligned with corporate goals.

In this role, you are responsible for generating and accelerating pipeline, expanding use cases within customer accounts, and generating inbound opportunities from our partner community. Reporting to the Vice President, Demand Generation and Digital, you will work across functions and within a matrixed organization. As part of the APAC Management team, you will collaborate closely with sales, business development, engineering, product marketing, customer success and partner leaders.

**What You’ll Do & How You’ll Drive Impact**
- Develop, execute and measure a high-impact, multi-channel marketing plan to drive qualified accounts and leads, while closely monitoring impact down the funnel
- Working across teams, vendors and agencies, execute flawless field programs, including events, digital, social, PR, content marketing, and account based marketing.
- Build live and virtual events and communities that are brand emotive and raise the bar for Sumo.
- Architect repeatable playbooks and processes to grow faster and quickly activate Go-to-Market teams
- Partner with corporate functions in PR, Social, Web, Customer Marketing, Product, Customer Success and Events to shape, expand or cascade full-funnel global campaigns and strategic initiatives.

**What You’ll Need To Be Successful**
- 10+ years experience across various marketing functions, including but not limited to demand generation, advertising, digital marketing, field marketing, and product marketing.
- Solid track record of working across multiple marketing segments and channels, including resellers, service providers and technology partners.
- Experience scaling pipeline and revenues across APAC including new emerging markets, while leading field marketing teams, vendors and agencies
- Proficient with modern account based marketing strategies and tactics to establish must-win account strategies with sales teams
- Track record of using metrics-based approach to build, optimize and measure effectiveness and impact of marketing
- Strong experience building relationships, excellent written and verbal communicator with a proven ability to influence others
- Budget management, annual planning and reporting experience.

**Who Should Apply**:

- You have a strong track record of accelerating opportunities and expanding accounts.
- You have experience with or a passion for the cloud tech space
- You are willing to travel, when permitting, up to 20% of the time
- You are proficient with Salesforce and Marketo
- You enjoy moving quickly and scaling marketing programs in a dynamic, post-IPO company

**Bonus Points**:

- Fluent in other languages

**Why You Should Apply**:

- Generous and competitive benefits
- Bonus, stock equity and employee stock purchase plan
- Continuous career development and pathing opportunities
- An opportunity to join a newly established team
- Work with the world’s best and brightest engineers
- Ability to join one of Silicon Valley’s fastest growing, cloud-native SaaS companies

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