Market Researcher

5 days ago


Singapore ZENITH INFOTECH (S) PTE LTD. Full time

Lead and manage end-to-end project lifecycle for market research initiatives, ensuring projects are delivered on time, within scope, and within budget. - Coordinate with stakeholders across the organizationto achieve project goals and adjust project plans as necessary to respond to changing needs and requirements. - Design and execute comprehensive market research studies using both qualitative methods (focus groups, in-depth interviews) and quantitative techniques (surveys, statistical analysis). - Employ advanced research methodologies such as social listening and digital ethnography to capture broader market sentiments. - Conduct extensive desk research to extract relevant data and trends from industry reports, academic publications, and other sources including internal and client content / reports. - Analyze data meticulously to uncover patterns, trends, and insights tailored to client needs. - Synthesize findings from diverse sources to provide clear, actionable insights that reinforce strategic decision-making for clients. - Prepare detailed reports and presentations that effectively communicate research findings and strategic recommendations to stakeholders. Experience in market research, particularly within the software & platforms / technology sector. - Expertise in "both qualitative and quantitative research methodologies." - Proficient in Microsoft Excel and familiar with other analytical tools. - Analytical and critical thinking skills, with an ability to derive strategic insights from complex data. - Strong verbal and written communication skills, capable of conveying complex information clearly and persuasively



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