Marketing Researcher

4 days ago

Central Singapore Carro Singapore Full time

Industry
- AutomotiveJob Function
- Marketing & CommunicationsCity
- SingaporeProvince
- Central SingaporeCountry
- SingaporePostal Code
- .As the Research and Insights Manager dedicated to help us to understand and provide better experience to our consumers, you will spearhead all research efforts and influence our marketing and product strategy and roadmap.

You will be working closely with cross functional teams to develop and implement impactful quantitative and qualitative research from end to end. Using the data, you will provide insight-driven answers to burning questions we face across the business and guide us in key decisions throughout the organization by incorporating your research findings with other data sources to influence key decisions-making.

What you will be doing:

- Work closely with senior management team and stakeholders to executive research studies and connect insights across the organisation
- Analyse data insights from different strategies of the Sales and Marketing funnels (across SEO, lead flow tracking, conversions, opportunity conversion..etc)
- Manage market research and insight projects informed, and aligned with key stakeholders that enable the business to remain focused on prioritised issues.
- Finding insights from data, turning insights into actionable recommendations, stories and best practices to enable our marketing, sales and client activation efforts.
- Summarise and synthesise external research to share key insights and learnings across the organization.
- Project manage and drive the success of research initiatives through developing informed and thoughtful survey design, questionnaire development, data collection, analysis, reporting. Manage resources and time efficiently and effectively to meet deadlines.
- Effectively communicate actionable results through compelling data storytelling across the organization
- Develop a deep understanding of the automotive industry including trends, movers-and-shakers, best practices, competitors, etc., and develop frameworks to synthesise this understanding into insights for the business.

**Requirements**:
What you will need:

- Bachelor Degree in Marketing, Business or related field or 4+ years of relevant experience in market research roles.
- At least 3 to 4 years of experience in marketing analytics, revenue analytics and business analytics
- Experience in developing B2B, B2C brand trackers and customer segmentation.
- Have an understanding and experience with quantitative and qualitative research methodologies and tools to deliver customer and market research and insights quickly and effectively.
- Have great written and verbal communications skills. Ability to present insights and analytical findings to technical and non-technical audiences; distill complex research concepts/techniques into simple, relevant meaning for internal and external stakeholders.
- Excellent with Google Docs or PowerPoint, Excel, and written and visual communication skills with plus points if have experience with Google Analytics, Google Data Studio or other analytical tools.

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