Product Marketing Lead, Apac Core Ads

8 hours ago

Singapore TikTok Full time

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.

1. Lead and manage a team of Product Marketing Managers focused on the suite of Core Ads products to achieve product adoption and product development goals.
2. Coach and support team through setting priorities, unblocking issues, continual feedback and career development.
3. Build the communication bridge between in-market and global teams, and lead cross-functional collaboration for product planning and launch with Sales leadership, Product Management, Marketing Science etc.
4. Define and execute the short term and long term product strategy for TikTok Core Ads product suite in APAC including product positioning, value propositions, future growth etc.
5. Develop and execute regional programs, initiatives and sales enablement activities to increase adoption of key products and solutions.
6. Analyze, evaluate and synthesize market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps.
1. Bachelor's degree or above.
2. 8+ years of experience in product marketing, product strategy, product management, digital advertising or relevant experience with a strong focus on performance/direct response marketing and app marketing.
3. Strong leadership skills, whether with direct team or indirectly with cross-functional teams.
4. Ability to motivate team and drive outcomes, unblocking issues where needed.
5. Track record of influencing cross-functional teams.
6. Ability to set priorities, problem solve, and multi-task.
7. Flexible team player who thrives in a fast-paced environment.
8. A commercial and data-driven mindset, with ability to use data in storytelling.
9. Excellent communication and interpersonal skills.

**Preferred qualifications**:
1. Possess a strong knowledge of trends in the eCommerce and gaming industry in APAC, and strong understanding of advertiser's digital marketing objectives for these industries.
2. Ability and desire to solve complex problems with data and quantitative analytical skills.
3. Experience leading a team and as a people manager.

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.

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