Marketing Manager

1 week ago


Kallang, Singapore FAIRY GROUP VENTURES PTE. LTD. Full time

**Black Fairy Coffee is hiring fun-loving, energetic, and customer-orientated magical beings to join our team Think you've got the sparkle to make someone's cup of coffee magical? Join us now**
- Work closely with management in formulating and implementation of marketing initiatives
- Conceptualize and develop marketing plans and initiatives aligned with Company’s objectives and brand strategies
- Develop creative promotional campaigns to drive brand to achieve optimal sales growth
- Work closely with suppliers and business partners in formulating and implementation of A&P initiatives
- Manage and ensure the smooth implementation of marketing campaigns including monitoring and controlling A&P budget, marketing collaterals and store displays
- Evaluate the effectiveness of marketing campaigns and initiatives
- Monitor brand performance through analysis, research and responses on regular basis
- Manage and generate engaging content for website, social media and other platforms
- Analyzing consumer insights, trends and developing best practices to understand competitor’s strategies
- In-charge of Research & Development (R&D) initiatives which includes spearheading new product developments (NPD) efforts to strengthen core brands
- Innovate product platforms to capture new market segments
- Responsible for innovation (developing new product-market combinations) and adaptation (fine-tuning of existing product-market combinations) relevant to the product line

**Requirements**:

- Min Degree/Diploma in Marketing, Business or equivalent
- Min 2 years of marketing experience in F&B industry in Singapore
- Excellent analytical skills
- Ability to communicate ideas and concepts effectively
- Experience in co-ordinating with cross functional team
- Ability to work independently and under pressure

**Job Types**: Full-time, Permanent

**Salary**: $2,900.00 - $3,500.00 per month

Schedule:

- Weekend availability



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