Operation and Brand Executive
18 hours ago
**Job Description
**As an Operation and Brand Executive, you will be reporting to Gernal Manager, and assisting in the development and execution of all brand & marketing strategies, campaigns, tactics and daily operations that communicate brands’ philosophy, drive guest traffic, sales, brand loyalty and ensuring smooth day-to-day operations.
**Responsibilities**
- Assist in conceptualising and developing campaigns that strengthen brand positioning, increase brand presence and optimise brand experience, both online and offline.
- Assist in the planning of yearly marketing calendar and budget for each respective brand.
- Timely execution with the team on overall marketing calendar, all brand & marketing strategies, campaigns and tactics that communicate brand philosophy, drive guest traffic, sales and brand loyalty.
- Work collaboratively with in-house or external design agencies to execute designs and creative contents.
- Communicate with all internal departments, liaison with mall A&P teams on ad spaces and mall campaigns.
- Analyse and evaluate effectiveness of each activations, as well as all digital marketing campaigns and partnerships (with malls and online delivery platforms) developed for each respective brand.
- Increase sales channels and online brand presence; launch of online delivery partners and craft promotion and online pricing strategy.
- Manage and build good relationship with key media for PR coverage of important events/activities.
- Generate and prepare weekly and monthly brand reports comprises of consumer insight for Management’s business review and strategic planning for brands vs. competition.
- Provide support to Operations team to ensure smooth day-to-day operations.
- Co-ordinate and arrange for maintenance/servicing of equipment at stores or commissary as and when required.
- Ad-hoc tasks allocated by the direct reporting officer.
**Requirements
- Diploma/Degree in Marketing / Communications / Business or related fields
- Must have experience in brand management in F&B industry
- Translate texts from English to Chinese (and vice versa) is an advantage
- Pleasant disposition, positive, assertive and exhibits strong functional skill
- Proficient in communication and presenting to stakeholders
- Proficient in digital marketing and content creation
- Able to start work immediately or within a short notice
- Salary commensurate with experience
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