Marketing Lead, Southeast Asia

Reports to: General Manager Southeast Asia & APAC Commercial Excellence Lead, Vision Care

**Purpose**
- To lead the planning, development, and integrated excellence execution of marketing and business initiatives, to deliver against business targets in Southeast Asia.
- Specifically, to lead key business initiatives, including new market development, business model innovation, new product launches, long term strategic planning supporting each Southeast Asia market over various stages of the consumer journey.
- This role exists to ensure the plans are executed with high level of cross
- functional integration across various Southeast Asia markets, against expectations required for market leading growth.

**Working Relationships**
- Internal:_
- Southeast Asia cross-function team; Connected Commerce team, Professional Education and Commercial Excellence
- SEA local market leadership and marketing teams
- Regional Vision Care team, Customer Development, Finance, Supply Chain, Professional Affairs, Quality, Regulatory, Legal and Compliance Teams
- External:_
- Agency Partners & Vendors, Research Agency, Government Agencies, Eye Care Professionals and Customers

**Key Accountabilities**
- Lead and shape the strategic in-market plans, in execution of a fully integrated closed-loop consumer and professional experience.
- Leverage and represent SEA markets as the key contact point to AP stakeholders. Contribute and lead cross-functional teams to operationalise alternative business models that leverage innovation, digital technologies and new methodologies that generate value and achieve business results.
- Drive consistency and elevate each SEA market to a new standard of execution in-market in relation to 360 consumer and professional communications against brand plans that grow Acuvue® Brand equity, usage, consumption and loyalty.
- Lead business analysis and development of annual marketing plan for the assigned product platform to grow category and shares, countering competitor activities for each SEA market
- Lead business-planning sessions, drive marketing initiatives and act as team leader managing resources of marketing projects.
- Engage, align with regional Vision Care team, leveraging Southeast Asia as a Centre of Excellence or Test Market to develop consumer & shopper communication or adaptation campaigns, including online, connected commerce, CRM PR, print, POSM.
- Lead the planning and execution of integrated product launches and new initiatives.
- Align, leverage regional and/or global guidance to lead Southeast Asia research projects such as Growth Lever, GFK and other consumer insight market research studies.
- Perform analysis on consumer, shopper, retail market and category trends, pricing, competition and campaigns tracking to understand opportunities and potential.
- Lead & support in-country efficient A&P allocation; with expertise in budgeting, forecasting and pay-out analysis to maximize investments against planned results.
- Lead peers and in cross function projects
- Lead & represent Southeast Asia in key meetings as well as business reviews to maximize support for Southeast Asia to accelerate growth.

**Qualifications**
- University educated in business or related disciplines.
- At least 10 years of brand/marketing management experience.
- Strength in digital marketing and innovations, ideally with background in eCommerce or omnichannel retail.
- Proven track record of ability to brand strategy based on strong consumer, shopper, retail, professional & customer insights.
- Experience and knowledgeable in Professional marketing & retail
- Analytical, team player, self-confident
- Innovative and Business Excellence oriented.
- Strong communication and interpersonal skills.
- Strong leadership & business acumen
- Work independently who is a good initiator with strong multi-task and time management skills.
- Strategic thinker with big picture orientation who has ability to zoom in and zoom out
- Strong operational excellence & growth mindset

**Primary Location**
Singapore-Singapore-Singapore
- **Organization**
Johnson & Johnson Pte. Ltd. (8435)

**Job Function**
Marketing

**Requisition ID**
2206056393W