Digital Marketing

2 days ago

Bedok, Singapore Baby's Hyperstore Pte Ltd Full time

**Company Overview**

Baby's Hyperstore is a specialised baby store focusing on strollers, car seats, baby cots & highchairs. We aim to provide high quality and safe products for our customers’ child at an honest price.

With a wide selection of baby gears, we seek to provide the best customer experience by fostering connection in all customer interactions through product education, and accurately recommending based on their needs.

**Responsibilities**:

- Create engaging content from ideation, planning, execution to post-production on various social media platforms such as Instagram, Facebook, Youtube and etc.
- Monitoring, evaluating, and optimizing campaign performance within digital ad platforms and identifying trends and insights to achieve maximum revenue and traffic goals
- Managing budget pacing and tracking against tactical plans
- Strategizing and building audiences for prospecting and/or retargeting campaigns, matching campaign goals to business KPIs, and building a test and learn structure to continuously improve campaign performance
- Working with internal teams (retail, experiences, brand, creative, etc.) to support Baby’s Hyperstore omnichannel strategies and develop a personalized paid media experience
- Ensuring creative standards are upheld across platforms and giving input where needed with creative teams
- Liaising with the Digital, Platform Partners (Google/Shopee/Lazada), and Brand/ Video teams to help develop marketing collateral aligned to campaign goals and provide feedback to help optimize ad performance
- Initiate and drive influencer strategy & engagement in collaboration with the Marketing team to leverage social media opportunities
- Track audience preference and generate short video contents/recommend new topics to get a hold of their attention
- Maintain a positive image of the brand at all times
- Creating interactive animations such as gifs and short videos to engage consumers
- Planning concepts by studying relevant information and materials
- Contributing to team efforts by accomplishing tasks as needed

**Education and Experience Requirements**:

- Degree or diploma in marketing, mass communication or equivalent experience
- Possesses at least a Diploma in Marketing or related marketing disciplines
- Minimum 2 years in Social Media Marketing in-house or at media, marketing or advertising agencies
- Experience with management of social media platforms and website content creation
- Creative Storytelling techniques
- Meticulous and organized
- Passionate about and proficient in video editing, and video editing tools, such as Davinci Resolve, Adobe Premier Pro, After Effects

**Salary**: $2,400.00 - $3,000.00 per month

**Benefits**:

- Health insurance
- Professional development

Schedule:

- Monday to Friday

Work Location: One location

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