Product Manager
2 weeks ago
To develop and implement marketing and portfolio activities to achieve the deliverables, thus ensuring product’s profitability and to contribute to the overall Cards & Unsecured Lending’s business goals and objectives.
**Responsibilities**:
**Accountability**
Assist to oversee, formulate, develop and execute business plans for consumer credit card products, ie. Maybank Family & Friends Card and Maybank eVibes.
Formulate, develop and execute marketing plans for acquisition, activation, and usage of customers.
Manage profit and loss for unsecured credit line.
**Supporting Activities**
To develop product proposition, pricing, & promotional campaigns for core credit card product(s).
To constantly conduct competitor’s analysis to review existing product proposition against the ever changing market landscape so as to be competitive and attractive to the consumers.
To formulate and execute acquisition campaigns to attract new signups.
To formulate and execute spend uplift campaigns to stimulate higher usage from existing customers.
To formulate and execute activation campaign to activate dormant customers, maintaining a healthy ratio of active customers.
Review and monitor customer delivery and fulfillment processes for usage and marketing campaigns.
Review and monitor all support units operating charge back to the Product’s P & L.
Monitor and manage expenses and ensure that all marketing campaigns are conducted within the stipulated budget.
**Outcome/ deliverables**
Increase in market share for card base and sales billing.
Improve Product’s deliverables (new card accounts, spending per active card, spending per card, active rate), contributing to the overall profitability of Cards and Unsecured Lending.
Achieve top of mind recall by consumers as one of the card products that offer attractive product proposition and promotional deals.
Increase product utilization and active rate.
Financials are controlled and managed based on cost verus benefit approach.
Increase productivity and ensure cost effectiveness in all areas of activities.
**Job Requirements**:
Degree in a related field preferably (Banking, Business, Marketing and related fields).
At least 2 years relevant exposure with good understanding of the market environment, consumer behavior and product dynamics of consumer card products.
Strong analytical and implementation skills, demonstrated ability to effectively manage multiple tasks and drive change across a complex organization and multiple stakeholder.
A team player with a positive attitude, professionalism and a strong work ethic with high level of integrity and ethics.
Meticulous personality with good interpersonal skills to work effectively with stakeholders within inter departments.
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