Field Marketing Specialist New

5 days ago

Singapore Cobo Full time

Cobo is a trusted leader in digital asset custody and wallet infrastructure solutions. Founded in 2017 by blockchain pioneers, Cobo is trusted by more than 500 organizations worldwide, safeguarding billions of dollars in assets with a zero-incident security track record.

Today, Cobo provides the industry’s only unified digital asset wallet platform that integrates all 4 wallet technologies in one place - Custodial Wallets, MPC Wallets, Smart Contract Wallets, and Exchange Wallets. By combining a comprehensive suite of wallet solutions with advanced risk controls and developer tools, Cobo empowers organizations and developers to innovate and scale with ease.

We are looking for a dynamic Field Marketing Specialist to drive our brand visibility, community engagement, and lead generation across the APAC region. This is a cross-functional role that blends regional campaign execution, event marketing, and digital engagement (including social media) - making it ideal for a hands-on marketer eager to own both online and offline channels.

**Responsibilities**:

- Plan and execute integrated field marketing campaigns, including virtual and in-person events, roundtables, partner activations, and sponsored conferences
- Manage Cobo’s regional social media presence (LinkedIn, Twitter/X, Telegram, etc.) to grow engagement and communicate thought leadership
- Create, localize, and publish content that resonates with institutional and B2B Web3 audiences
- Align closely with the Sales and BD teams to support account-based marketing efforts and track lead generation results
- Own end-to-end logistics for field programs - from planning to execution to post-event reporting
- Track campaign performance, analyze social media metrics and ROI, and optimize strategies based on insights
- Ensure brand consistency across all marketing materials and public-facing communications

**Job Requirements**:

- Minimally 3 to 5 years of experience in B2B marketing, with exposure to both event/field execution and digital content or social media
- Strong organizational and project management skills with a proactive, hands-on approach
- Experience in tech, SaaS, fintech, or Web3 preferred
- Strong writing and communication skills; ability to tailor content to platform and audience
- Familiar with tools such as HubSpot, Salesforce, and social scheduling platforms

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