Director of Student Recruitment

**About GESS**

As one of the leading international schools in Singapore, GESS is home to students from over 70 nations worldwide. We are for many families the home away from home and we are very happy that they are part of our school community which is based on mutual support and solidarity. With our language programme, we support our students to nurture this part of their identity and want to preserve the opportunity that they can grow up with multiple languages to be best prepared for an international environment. With the German International Abitur or the IB Programme they are perfectly prepared for their career after school. Our students enjoy lifelong learning and we take pride in our GESS values of respect, openness and diversity which our students will nurture in their life after school.

We were awarded with the “Deutsche Schulpreis” (German school prize) 2022, which was given to us for our extraordinary concept according to their motto “Make teaching better”. We stand out as the only German school abroad nominated for this award.

**About the Role** This is an exceptional opportunity to lead the student recruitment strategy at one of Asia’s most dynamic and community-driven international schools. The German European School Singapore (GESS) is seeking a visionary Director of Student Recruitment to shape the next chapter of its growth story.

As the strategic lead for brand positioning, student recruitment and new family experience, you’ll play a central role in positioning GESS as a leading international education provider in Asia. You will be responsible for developing and executing integrated marketing, business development and admissions strategies to build brand awareness, drive high-quality leads, and ensure full, healthy grades through a strong pipeline of right-fit applicants.

As a core member of the Senior Mangement Team, the Director of Student recruitment will play a key role in contributing to the success of the school’s Limitless Learning Strategic Implementation Plan. The Director of Student Recruitment is a leadership position with direct oversight of a multidisciplinary team across marketing, admissions and communications, as well as accountability for CRM management, campaign performance, compliance, budget effectiveness and delivering a seamless, customer-first experience for every prospective family.

**What You Will Do**

**Own the parent experience journey** Design and refine every touchpoint, from digital awareness campaigns to personalised campus visits, ensuring seamless progression, exceptional service and accurate information

**Drive brand awareness & student recruitment strategies** Develop integrated student attraction strategies in line with the strategic growth initiatives of the school.

**Innovate marketing campaigns & collateral**

Create high-performing, innovative campaigns and oversee best-in-class collateral, website content and a seamless digital parent experience.

**CRM & student recruitment pipeline leadership** Be the authority on HubSpot and admissions systems, maintaining data integrity, forecasting enrolments and delivering weekly/monthly performance reports.

**Deliver a best-in-class family experience** Lead process design, service-recovery plans and NPS initiatives to foster a warm, supportive welcome and strong community belonging for new parents and supportive experiences for leaving parents

**Own the External communication strategy** Understand, adapt and own the school’s external communication strategy from a ‘One School’ perspective and work collaboratively with management to support alignment with future internal communications strategies. Represent the school at events and networking opportunities aligned with the school’s external communications strategy

**What We’re Looking For**

10+ years in senior sales, marketing or admissions leadership roles with a successful track record of delivering growth.

Expert in performance marketing channels, CRM tools (HubSpot preferred) and data-driven decision making.

Confident communicator and comfortable in being in a highly visible role, negotiator and relationship builder with agencies, partners and internal stakeholders (staff, parents and partners)

Hands on execution on the admissions cycle - campus tours, family/student engagement, open houses.

Energetic, adaptable and solutions-oriented, with a genuine empathy for families navigating the school-choice process.

A talent for collaborating with both teaching and non-teaching staff alike, to align their goals with your own and drive performance

Demonstrable experience in a leadership role within the education sector is essential, preferably in a reputed International School.

Proficiency in German in order to fully engage with the parent community as part of their admissions journey is desirable

**Why Join GESS Now?** This is a unique opportunity to join GESS at a time of transformation and growth. As we roll out our Limitless Learning strateg