Senior Social Media Marketing Manager Asean

**Consumer Interaction Center (CIC) Senior Social Media Marketing Manager ASEAN & South Pacific**

**Location**: Singapore, Malaysia, Philippines, Thailand, Indonesia, Vietnam, Australia, or New Zealand

The Coca-Cola Company (TCCC) is transforming its approach and capabilities as it relates to social listening & engagement service provision. Specifically, we are creating a Marketing and Public Affairs Communications & Sustainability (PACS) cross-functional team that enables us to proactively engage directly with our consumers, turning this marketing and consumer connection into a competitive advantage. Next generation listening and publishing capabilities are at the heart of this transformation and TCCC is building a dedicated global leadership team to ensure the provision of an end-to-end social listening and engagement platform across all markets.

We are looking for an experienced and passionate Senior Social Media Marketing Manager, who will be responsible for leading the ASEAN & South Pacific (ASP) social team that runs the social media marketing operations for the Operating Unit (OU). The social team are responsible for planning, implementing, managing, and monitoring the social media strategy for the company to increase brand awareness, engage in proactive positive consumer interaction, and build relationship with influencers and external stakeholders.

**What You’ll Do for Us**:

- Lead the Consumer Interaction Center (CIC) social team for ASEAN & South Pacific OU markets.
- Design, develop, implement, and manage our social media strategy that are align with business goals.
- Define most important social media KPIs and measure the success of our social media activities.
- Plan, manage, and publish social media content, leveraging our social media marketing tools (NetBase, Sprinklr, Meltwater, etc.).
- Oversee and manage our branded social media accounts across most relevant social platforms and across our portfolio.
- Perform monitoring on social conversations and trends to gain insights on audience preferences and sentiments through social listening and analytics.
- Stay up to date with latest social media best practices and technologies, bringing those learnings to help build best-in-class consumer engagement capabilities internally.
- Be the key point of contact and connector with internal cross-functional teams (Category, IMX, Frontline marketing, and PACS).
**Qualifications & Requirements**:

- Proven work experience in, and passion for, social media marketing or similar role.
- Experienced people/performance management of small to mid-size teams.
- Proven decision-making, multi-tasking, influencing, and problem-solving skills.
- Ability to build value-based relationships with internal and external stakeholders.
- Hands on experience in content management and ability to lead the team to deliver creative content.
- Ability to analyze data to establish and monitor performance metrics, determine resource needs, and manage cost to serve.
- Ability to translate data into insights, especially those related to social conversations and to the changing consumer preferences.
- Minimum of 10 years of relevant work experience.
**What We Can Do for You**:

- Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurant
- Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.