Product Marketing Executive

3 days ago

Buona Vista, Singapore Refract Technologies Full time

We are looking for a product evangelist who will play an integral role in game product launches and operations. This individual will help translate product strategy into actionable and measurable tactics in order to drive success in marketing conversions.

It will be your goal to study competitors and customers and to back up insights and plans with market evidence. You will be critical in using research insights to help the team develop more effective positioning and messaging to better engage gamers and drive growth for the product/brand.

**What We're Looking For**

Attention to detail and an eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.

You will collaborate with internal and external marketing resources to develop effective and attention-grabbing programs that drive demand. In addition, you will regularly collaborate with product managers, customer service, and other internal teams and stakeholders; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

**Requirements**:
**Responsibilities**
- Assist with market intelligence and competitive landscape analysis to facilitate effective SWOT analysis within the team.
- Collaborate with product and marketing teams to ensure key product positioning and messaging is implemented in campaign materials.
- Manage production of Marketing materials, content, and assets to drive awareness, interest, and sales of the product.
- Conduct player persona research to segment and understand different buyer needs.
- Research and document our audience needs and buying psychology as part of annual marketing planning, including where they get information, and the who, what, when and why behind the decisions they make.
- Collaborate with the rest of the marketing team to develop attention-grabbing and relevant programs or campaigns to drive demand and conversion
- Assist with building and managing a marketing timeline/plan for the products you support, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
- Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.

**Skills**
- Exceptional ROI-tracking skills, able to prove what is -or isn’t—working.
- Experience in marketing, preferably a product-related or market-facing role (e.g. campaign execution monitoring, conducting competitor analysis and market research).
- Comfortable using marketing automation tools such as Google Analytics, Marketo, Pardot or Omniture.
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player

  • Product Marketing Manager

    3 days ago

    Buona Vista, Singapore Refract Technologies Full time

    We are looking for a strong product evangelist who will be integral to game product launches and operations. This individual helps translate product strategy into actionable tactics in order to drive success in sales and marketing. It will be your goal to know competitors like the back of your hand, and customers better than they know themselves. It...

  • Intern - Trade Marketing

    1 week ago

    Buona Vista, Singapore Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep...

  • Intern, Marketing

    2 weeks ago

    Buona Vista, Singapore Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep...

  • Channel Marketing Manager, Asean

    2 weeks ago

    Buona Vista, Singapore Autodesk Full time

    Job Requisition ID # - 23WD66887 Position Overview Build strategic relationships with Autodesk Channel Partners in ASEAN and collaborate with them to support regional business goals and maximize the impact of marketing execution. Drive partner alignment to Autodesk’s marketing priorities and campaigns. Support and coach partners to stronger marketing...

  • Intern, Marketing

    2 weeks ago

    Buona Vista, Singapore Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Caltrate, Otrivin, and Centrum - through a unique combination of deep...

  • Marketing Specialist, Business Development

    2 weeks ago

    Buona Vista, Singapore A*STAR Agency for Science, Technology and Research Full time

    A*STAR's Research Support Centre (RSC) is a one-stop point of access to meet researchers needs. From scientific consumables supplies, for which RSC offers hassle free ordering at competitive prices with quick delivery for >4000 items, to facilitating researchers access to cutting-edge technologies through our network of 40+ platforms, such as advanced...

  • Senior Officer, Marketing

    2 weeks ago

    Buona Vista, Singapore A*STAR Agency for Science, Technology and Research Full time

    **The Senior Officer should be**: Experienced in basic copywriting and production of marketing communications collaterals such as EDMs, brochures, webpages etc. Proficient in Graphic designing and editing to facilitate production of collaterals, brochures, and related materials Proficient in conceptualizing, production and editing of basic video and...

  • Intern - Marketing (Pain & Respiratory Health)

    6 days ago

    Buona Vista, Singapore Haleon Full time $30,000 - $60,000 per year

    Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep...

  • Manager/senior Manager

    3 days ago

    Buona Vista, Singapore A*STAR Agency for Science, Technology and Research Full time

    A*STAR is a mission-driven science and technology organisation that delivers innovation with real-world impact. We translate scientific discoveries into innovations that fuel economic growth and industry transformation. As a catalytic force in Singapore's innovation ecosystem, we develop deep research and entrepreneurial talent, and partner public agencies...

  • Senior Officer, Media and Marketing Communications

    3 days ago

    Buona Vista, Singapore A*STAR Agency for Science, Technology and Research Full time

    Work closely with key stakeholders and A*STAR HQ Corporate Communications team to provide communications support through the creation and editing of written and digital marketing content with tailored messages for different marketing channels and target audiences Develop and execute a clear vision, strategies and content for traditional media, online website...