Strategic Lead

2 weeks ago


Singapore Direct Search Global Full time

**Job Detail**:

- Job Reference
- P5198

**Role**

Manage the whole digital strategy for brand and product launches.

In order for media planning teams to accomplish business success, they must guide campaign execution through strategy.

Lead the regional strategy for the operation of the Social Ad platform, which covers eight markets in Southeast Asia. Analyze campaign execution data from the Social Ad platform and produce insights to help you achieve your business goals (Awareness, Engagement, Conversion, Retention).

Create frameworks in the same way that Key Performance Driver does.

While assessing the campaign structure on their ad accounts, guide the local media buying teams. Through reporting, provide advice to the entire structure of data analytics.

Develop and implement a conversion study based on several attribution profiles to identify audiences with a greater conversion probability and discover opportunities to improve marketing actions while acquiring traffic.

Create a retargeting strategy for dotcom visitors based on their visit patterns using a digital media tag (Google UTM Tag & Facebook Pixel) to increase digital media efficiency.

**Requirements**:
Minimum 8-10 years of digital experience in the advertising industry

Minimum 4years of hands on experience of Social Ad operations (ideal if you are the budget owner too)

Full knowledge of Facebook’s ad platform

Data analytics capability to analyse the campaign execution data and come up with actionable insights

Client consultation capability to deal with client communication in providing marketing solution

Possess leadership qualities and is able to lead a team

Hands on experience of Digital media (Facebook ADs) from campaign planning / execution / performance analytics

Data story telling - how to deliver the message with logical story telling by utilizing the data points

Client communication & expectation management - Deal with client expectation with proper communication level



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