Marketing Communications

1 week ago


Singapore PERSOLKELLY Full time

Marketing Communications

Marketing Communications

Pasir Panjang area

Job scope:

- Support SMEsGD team on all Marketing & Comms needs including:

- Conceptualise, develop and implement effective marketing communication materials and outreach to drive the awareness of SMEs Go Digital as well as the products and offerings from SMEs Go Digital (CTO-as-a-Service, Industry Digital Plans etc.).
- Work closely with creative and media buy agencies to roll out marketing communications activities such as print/digital/social (FB, LI, YT)/TV/OOH advertising and advertorials.
- Ensure coherence of messaging and narratives
- Develop BTL collaterals and materials
- Plan, implement and manage SME Go Digital’s overall SEM strategy
- Develop and implement marcoms channel partnership and engagement strategies to amplify CTOaaS to more SMEs, with the aim to drive traffic to platform and usage of its key features.
- Track and analyse tech and business landscapes and trends, for creation of content for partnership channels
- Plan and execute key events for SMEs Go Digital including working with Event Organiser to design the booth, and marcom materials to engage SME attendees
- Execute administrative processes for marketing activities, which includes procurement of services, managing budgets, invoice processing and post-campaign reporting.

***:
**PERSOLKELLY Singapore Pte Ltd - RCB No. 200007268E - EA License No. 01C4394**
**R1876495 (See Wan Zhu (Shi WanZhu))



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