Digital Marketing Account Manager
4 days ago
**About DerbySoft**
Founded in 2002, DerbySoft is a technology company whose mission is to make the travel business easier through industry leading technology that empowers travel industry services. The company supports technology for Connectivity Services at the CRS and PMS levels, Marketing Services which uses machine learning and rich data to drive high-performing marketing campaigns and a Content platform that collects, manages and distributes quality hotel content. DerbySoft’s technology empowers the travel industry around the globe. Headquartered in Dallas, Texas, USA and with offices in Barcelona, Tokyo and Shanghai, DerbySoft serves partners in 197 countries around the world.
DerbySoft reinvents its business constantly and has entered the digital marketing space in order to drive growth through technology. DerbySoft is uniquely positioned to deliver the #1 marketing platform for the hotel industry and investing accordingly. Click is our SaaS advertising platform. It integrates business intelligence, bidding automation as well as connectivity and caching. The platform allows hotel chains and marketing agencies to budget, automate and control digital marketing campaigns across multiple media partners, ultimately driving bookings and revenue at the highest ROI. Click is the fastest growing business unit at DerbySoft.
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About Marketing Service Business Unit*
Marketing Services by DerbySoft, has been helping the hotel sector for many years to use data and digital to build successful businesses. Competition has never been fiercer, margins never finer and driving bookings never more complex. Simple marketing activity is not enough. To get the most from your budget; strategies, campaigns and decisions need to be smarter and more accurate.
To achieve this, we have built intelligent technologies that will optimize your budget, audience, channels and results; producing multi-channel campaigns that just work, in your hands or in ours. Digital marketing Hotel expertise, enhanced by intelligent technology. Science behind smarter bookings. We drive better results for over 150 hotel chains today with greater visibility and more bookings using smart technology and digital expertise.
Join the Performance team: a small, fast growing, international team made of passionate marketers and data scientists. We work closely with the world’s leading hotel brands, alongside great partners like Google, TripAdvisor, Trivago, Kayak, just to name a few. Meet top talent in the digital travel industry you can trust, learn from and innovate with.
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Key Responsibilities and Duties*
- Lead the planning and delivery of the strategy that will help clients achieve their business objectives
- Lead Monthly and Quarterly business reviews with customers based on the analysis of campaign performance insights and recommendations
- Support customers on the management of budgeting and forecasting activities
- Prepare and present ad hoc analysis to inform campaign management
- Consult, train and coach client staff to fully leverage proprietary advertising platform and Metasearch Channels, all constantly evolving products
- Spot digital and travel trends to provide actionable insights to our clients and feed into DerbySoft’s own PR efforts
- Identify and advocate for platform continuous improvement that drive clients and DerbySoft’s success.
**Key Requirements**
- 3 to 5 years of professional experience in Digital Marketing
- Proficiency in Word, Excel & PowerPoint
- Leading and managing experience in SEM/SNS (Experience using GTM)
- Experience in using Google Analytics and GA4
- Business Level English
- Native Japanese or Business Level (JLPT N2) Japanese
- Intermediate Chinese is a plus
- 3 - 5 years of professional experience in digital marketing
- Experience managing digital marketing campaigns (SEM, Display or Social)
- Data driven with strong analytical skills, with the ability to track and measure campaign performance
- Strong attention to detail and ability to multitask
- Excellent English communication and project management skills
- Ability to work independently and in a team environment
- Proficiency in Excel
Preferred qualifications:
- Experience in the travel and hospitality sector
- Experience in startup or high growth businesses
- Understanding of hotel revenue management
- Google Analytics and Adwords Certifications
- Experience working in cross-functional teams, coordinating various actors towards one common goal
- Proficiency in Google GSuite (Gmail, Drive)
- Experience identifying business needs to design new products and services
Your profile:
- You are a self-starter, driven by a passion for excellence
- Strong prioritization, planning and organizational skills
- Lifelong learner, you want to be in a dynamic environment where each day will teach you something new
- Thorough, you have an outstanding attention to detail
- Resilient, you adapt quickly
- Creative problem solver with an entrepreneurial spirit
- Can-
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