Ecommerce / Digital Marketing Intern

Company

Singapore Flower Delivery Pte Ltd

Designation

eCommerce / Digital Marketing Intern

Date Listed

18 Dec 2024

Job Type

Entry Level / Junior Executive
- Full/PermIntern/TS

Job Period

Immediate Start, For At Least 1 Month

Profession

Sales / Retail

Industry

Retail / eCommerce

Location Name

Sungei Kadut Drive, Gain City Megastore (Sungei Kadut), Singapore

Address

71 Sungei Kadut Dr, Level 1, Singapore 729577

Map

Allowance / Remuneration

$800 - 1,000 monthly

Company Profile

Picture Clarke Quay, eleven years ago. I was 18, a hopeful polytechnic student with more dreams than dollars, nervously clutching a bouquet of roses outside the bustling bar where I worked.

Those roses, a modest $33.90 arrangement from Singapore Florist, were my most extravagant purchase that month, all in the hopes of impressing a girl named Catheryn Wong on our first date.

Today, the purchase of this florist became my most extravagant purchase, a whopping $118,000.

I was a bundle of nerves, but those roses were my way of saying I was serious, even if my bank account wasn't quite there yet.

Spoiler alert: the roses worked their magic.

Today, Catheryn isn't just my date; she's my wife, and my partner in this new floral adventure.

After running my current businesses, I felt a pull towards something more tangible, more aligned with my personal values.

The tech world is exciting, but it can also feel a bit detached. Flowers, on the other hand, are about genuine emotions, genuine connections. They're a part of life's most precious moments.

And those roses from Singapore Florist held a special place in my heart, a symbol of my budding romance with Catheryn.

So, when the opportunity arose to acquire the business, it felt like more than just a smart investment; it was a chance to weave our love story into the fabric of this iconic brand.

Those roses were a symbol of our beginning, and now, Singapore Florist is a symbol of our future together.

But Catheryn and I aren't just relying on sentimentality. We've brought our combined expertise to revitalise the 37-year-old florist:
Bouquets with local flavor: Best sellers are named after beloved Singaporean landmarks, adding a touch of local charm. Think roses like Rosy Raffles, Dempsey Daisy, Classy Clarke Quay and Bedok Bedok Heart - a delightful reminder of the city's vibrant spirit.

Together, we've assembled a passionate team of florists and Flower Happiness Executives dedicated to providing an exceptional experience.

The Diamond Jubilee Bouquet: In a tribute to Singapore's 60th birthday, Catheryn and I have crafted a breathtaking bouquet featuring orchids, and other exotic blooms in vibrant hues.

It's a symbol of the nation's resilience and a testament to our shared love for Singapore.

We're not just selling flowers; we're delivering emotions. Whether it's a birthday surprise, a heartfelt apology, or a grand romantic gesture, we want to be there for our customers, just like Singapore Florist was there for me all those years ago.

My team at Singapore Florist and I are excited to share our passion for flowers with you.

Warmly,
Jim Ng
Chief Petal Officer

**Job Description**:
Job description

Internship Position: E-commerce Marketing & Management Trainee (Singapore Florist)

Company: Best Marketing Agency Pte Ltd

Account: Singapore Florist (E-commerce website)

Internship Duration: 3 months

Job Scope:
The E-commerce Marketing & Management Trainee will play a crucial role in driving online sales and enhancing the customer experience for Singapore Florist. This involves a dynamic mix of marketing, merchandising, and customer service responsibilities.

Key Responsibilities:
E-commerce Marketing:

- Create engaging content (e.g., product descriptions, blog posts, social media updates) to attract and retain customers.
- Analyze campaign performance and make data-driven adjustments to optimize results.

Merchandising & Product Management:

- Manage product listings on the e-commerce platform, ensuring accurate information, high-quality images, and compelling descriptions.
- Develop and implement pricing strategies to maximize revenue and profitability.
- Conduct market research to identify trends and customer preferences, informing product selection and merchandising decisions.

Website Optimization:

- Analyze website traffic and user behavior to identify areas for improvement in the customer journey.
- Implement conversion rate optimization (CRO) strategies to increase sales and improve website performance.
- Collaborate with the web development team to enhance website functionality and user experience.

Customer Service:

- Resolve customer inquiries and complaints effectively, ensuring customer satisfaction.
- Collect and analyze customer feedback to identify areas for improvement in service delivery.

Learning Objectives:

- Gain practical experience in e-commerce marketing, merchandising, and website optimization.
- Develop skills in digital marketing campaign