Senior Marketing Executive

At **World Farm**, Singapore’s leading wholesale and retail garden centre, we’re on a mission to transform green living into a lifestyle. As we expand our reach into the casual retail market, we’re looking for a dynamic and creative marketing professional to lead impactful campaigns, manage stakeholders, and contribute to our brand evolution.

This role is perfect for a hands-on, strategic marketer ready to take on more responsibilities, mentor a team, and drive measurable growth.

**Responsibilities**:
**Digital Marketing**
- Develop and oversee digital marketing strategies that align with the brand’s strategic direction and support various business units.
- Manage the digital presence of all business units, including content creation, curation, and regular updates.
- Ensure websites and digital assets are optimised using SEO best practices.
- Plan, execute, and analyse social media and online campaigns, including Google Ads and social media advertisements, to maximise ROI.

**Marketing Campaigns**
- Plan, develop, and execute marketing strategies to:

- Boost revenue and average spending.
- Increase membership and grow in-store and e-commerce sales.
- Monitor and report campaign progress using pre-defined metrics, evaluating effectiveness to guide adjustments.
- Collaborate with operations, external vendors, and stakeholders to develop integrated marketing plans.
- Conduct market and consumer research to understand trends, brand awareness, and competitive positioning, using insights to refine strategies.

**Branding and Content Creation**
- Oversee the creation and installation of marketing collateral, including in-store and out-of-home (OOH) materials, brochures, posters, and website content.
- Write compelling copy for diverse marketing needs and lead creative ideation for campaigns.
- Ensure brand consistency across all touchpoints.

**Community Engagement and Events**
- Organise and execute events, promotional activities, and product launches to increase engagement and footfall.
- Liaise with strategic partners, sponsors, and vendors to enhance brand visibility.
- Develop strategies to engage the membership base and build loyalty through campaigns and activations.
- Support influencer and Key Opinion Leader (KOL) campaigns to amplify reach.

**Team and Vendor Management**
- Supervise and mentor a small team (in-house, freelance, and agency) while managing relationships with internal and external stakeholders.Coordinate tasks, timelines, and deliverables to ensure alignment with overall business goals.

**Job Requirements**:
**Education and Experience**
- Diploma or Degree in Marketing, Communications, or a related field.
- At least 4-5 years of experience in marketing, preferably within the retail or F&B industries, with a proven track record in campaign development and management.
- Experience with team leadership and vendor management is essential.

**Skills and Attributes**
- Strong knowledge of marketing principles, strategic planning, and best practices.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is highly desirable.
- Skilled in managing Google Ads campaigns and social media marketing.
- Strong analytical abilities to evaluate campaign performance and derive actionable insights.
- Excellent communication and presentation skills, with a knack for copywriting and proofreading.
- Self-motivated, detail-oriented, and able to manage tasks without strict supervision.
- Passion for sustainability and green living; interest in plants or landscaping is a plus.
- Photography, videography, and post-production editing skills are advantageous but not strictly required.

**What We Offer**
- **Work Perks**: Free use of commercial pickleball courts, free car and motorcycle parking, and the chance to work in a lush garden environment.
- **Flexible Working**: Office-based with flexible hours to support work-life balance.
- **Growth Opportunities**: Be part of a dynamic team, shaping the future of World Farm as a leading retail brand.
- **Innovative Culture**: Work in a supportive, collaborative environment where creativity and innovation are valued.

**How to Apply