Content Strategist

JOB BRIEF

The role requires you to be digitally savvy, have an experienced strategic mind and good understanding of our clients’ business goals and the audience’s interest so that you can plan, develop and deliver content that would meet specific social KPIs. You are able to leverage on data insights to strategise for lead generation, recommend social media post formats for engagement and link clicks, and develop overall creative strategy for big bang campaigns. Preferably, you will also have client management skills. Most importantly, you have a good command of the English language (spoken and written).

RESPONSIBILITIES
- Lead the content production for social media (copywriting, storyboarding, scripting, shooting, styling)
- Listen to and learn from clients, becoming the resident expert in their stories, contexts, and audiences
- Support development of strategies in a creative and resonant way to drive scale, amplify brand story, educate and inspire consumers, while improving social sentiment and recognition
- Determine the appropriate social channels to be used for communication strategy
- Play an instrumental role in client pitches and other new business efforts
- Collaborate with the Account Services, Design and Digital Marketing team to craft content strategy and campaign planning for brand development
- Work with the Design team to translate information into meaningful structures
- Write, proof and edit copy to ensure consistency in tone, style, and grammar
- Follow industry-related news and trending topics
- Generate spin off ideas from trending topics
- Be quick to grab “hot topic” opportunities

**REQUIREMENTS**:
EDUCATION:

- Any degree so long as you have the creative flair & passion for writing in English.
- Usually Degree or Diploma in Mass Communication/ Advertising/ Marketing/ Journalism

EXPERIENCE:

- At least 4 years of experience in a communication/marketing/social media agency and/or a combination of public relations/marketing communications experience. Having experience in the B2B market will be a plus.
- Has shown a good track record of creativity, originality and even experimental work. Your portfolio must be able to speak for you
- In-the-know about the various social media platforms and what’s trending
- UX experience would be advantageous

SKILLS:

- Familiar with social media platforms and styles
- Independent yet a team player
- Leadership skills
- Able to deliver content under short notice
- Strong grasp of the English language with a knack in suitable creative writing
- Time-management
- Able to juggle several projects simultaneously

OTHERS:

- Meticulous & committed
- Wit, humour & an open mind
- Good communication & interpersonal skills
- Possess initiative & is forward-thinking
- Able to work under tight deadlines

**Job Types**: Full-time, Contract
Contract length: 12 months

**Salary**: $3,700.00 - $4,200.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Parental leave
- Professional development
- Promotion to permanent employee
- Work from home

Schedule:

- Flexible hours
- Monday to Friday

Supplemental Pay:

- Performance bonus
- Retention bonus

**Education**:

- Bachelor's or equivalent (preferred)

**Experience**:

- Social media management: 1 year (preferred)