Chief Marketing Officer

**Company Description**
McDonald's evolving Accelerating the Arches growth strategy puts our customers and people first and demonstrates our competitive advantages to strengthen our brand. We are recognized on lists like Fortune’s Most Admired Companies and Fast Company’s Most Innovative Companies.

**Doubling Down on the 4Ds (Delivery, Digital, Drive Thru, and Development)**

Our growth pillars emphasize the critical role technology plays as the best-in-class, global omni-channel restaurant brand. Technology enables the organization through digital technologies, and improving the customer, crew and employee experience each and every day

**Global Technology forging the way**

Leading the digitization of our business is the Technology organization made up of innovation specialists who build industry defining tech using the latest innovations and platforms, like AI and edge computing to deliver on the next set of groundbreaking opportunities for the business. We take on technology innovation challenges at an incredible scale, and work across global teams who are always hungry for a challenge This provides access to compelling career paths for technologists. It’s bonus points when you get to see your family and friends use the tech you build at their favorite McD restaurant.

The Asia Business Unit (ABU) consists of 12 markets (11 countries) across Asia - Hong Kong, Korea, Taiwan, Malaysia, Singapore, Philippines, Thailand, Indonesia, India, Brunei and Vietnam.

This position provides strategic leadership & oversight of the marketing & menu function, and is responsible for Marketing’s measurable contribution to the ABU’s business & financial goals by:

- Providing overall Business & Marketing strategy counsel
- Supporting the development and execution of market’s Business & Marketing plans
- Facilitating cross-market communication and best practice sharing
- Facilitating the growth of Brand Strength & Creative Effectiveness
- Participating in the development of key Marketing talents and ensuring that Market teams are appropriately staffed and trained.

Key Stakeholders:
Market CMOs & Managing Directors, ABU leadership, Global Marketing & Menu Teams, and fellow Business Unit Marketing Leads (i.e., LATAM, Middle East & Europe, and Japan).

Reporting structure:
Reports to ABU Lead with a dotted line to the Segment CMO

**PRINCIPAL ACCOUNTABILITIES**

The ABU CMO is specifically accountable for the following:

- Strategic Alignment to deliver Business & Brand Performance_
- Work closely with market MDs & CMOs to deliver the BU’s annual sales & guest count plan
- Partner with market CMOs to build long term brand affinity, brand trust, and other brand drivers
- Ensure that markets’ Marketing & Menu Plans are aligned with McDonald’s strategic framework
- Identify and encourage synergies across market’s Business and Marketing strategies
- Identify and build long-term Menu Platforms for growth
- Communication & Consulting_
- Organize and coordinate Marketing meetings & conferences (both virtual & live) that stimulate the sharing of ideas, learning, tools and resources
- Collaborate with market CMOs to review and add value to local Marketing plans
- Provide (find & develop) necessary tools & resources to assist market CMOs in all aspects of their job
- Provides actionable input to local Marketing plans - Help identify problems & opportunities, evaluate them and provide recommendations
- Represent the BU’s interest globally, collaborating with Global Teams to develop and share global strategies, providing an Asian lens to ensure relevance for the ABU
- Collaborate with other BU CMOs to identify benchmarks, synergies and best practices
- Talent Development & Pipeline_
- Provide coaching and leadership to direct reports within the Business Unit
- Provide coaching and guidance to key marketing members from the markets (e.g., Market level CMO, Market level Director, etc.)
- Work with market CMOs to review and develop a robust succession pipeline
- Motivates local Marketing, Menu & Agency teams in a constructive manner (e.g. Providing recognition within market, BU or Global)
- Partnership & Relationship Management_
- Build relationships with associated agencies (e.g. Creative or Media agencies) and suppliers (e.g. Coca-Cola, Nestle) to facilitate local and/or regional Marketing synergies
- Ensure compliance with fundamental agreements in alliance contracts within the zone (e.g. Creative Approvals, Royalties, 3rd party pass-thru, Ambush, Promotion dates)
- Resolve Market-level alliance issues
- Creative & Media Effectiveness_
- Provide training, inspiration & tools
- Facilitate best practice sharing and encourage markets to steal shamelessly
- Exercise Brand Stewardship responsibility to ensure all creative, both commercials and print materials, represent McDonald’s in the best manner
- Facilitate and oversee roll-out of regional/global campaigns, including approvals
- Marketing & Menu Administration