Advertising & Promotions Executive

2 days ago

Singapore HERMILL INVESTMENTS PTE LTD Full time

**Job Description**:

- Conduct market research and identify ways to improve customer engagement and experience
- Support the planning and execution of mall-wide promotions, campaigns, and events to boost traffic and tenant revenue
- Source and liaise with licensees for atrium, roadshow, and advertising space bookings to drive revenue
- Liaise with vendor and tenants in managing digital marketing, content creation, and social media engagement across platforms
- Coordinate with internal teams, sponsors, agencies, and vendors to ensure smooth execution of campaigns and events
- Ensure timely publicity of store listings, promotions, and events via website, mall directories, and social media
- Prepare media releases and publicity materials and copy writing for mall events
- Evaluate campaign performance and data analytics
- Liaise with front line staff and backend departments for marketing campaigns

**Requirements**:

- Diploma in Marketing / Mass Communications or relevant experience
- Prior experience in retail mall marketing, events management, digital marketing and Social Media marketing will be an advantage
- Good knowledge in digital marketing, including social media platforms management, paid media buy and analytics

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