Head of Brands
6 days ago
**Job Description
- Marketing strategy development and roadmap - including budget planning, strategic review sessions, stakeholder buy-in and execution
- E-commerce P&L and performance vs targets, including full trading responsibility of the Group’s brand websites
- Maintain, design and optimize DTC stores and responsible for order fulfilment policies and processes
- Manage marketplace key accounts and implement a long-term strategy around customer acquisition through marketplaces
- Analyze market trends, business opportunities and market segments to expand the business to new markets
- Analyze performance of campaigns to improve marketing effectiveness & ROI
- Work with agency partners and internal teams to develop and execute optimized online brand content and awareness
- Drive e-commerce sales performance & traffic to achieve performance targets
- Use data-mining and analytical tools to generate business growth opportunities and implement strategies in collaboration with the marketing team
- Manage customer retention and loyalty programs
- Other ad-hoc task assigned by the management
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